Zz-609 Senior Director - Search Engine Marketing And Digital Advertising

Transperfect; Sevilla; Presencial; EUR 80.000 - 110.000; Jornada completa

Descripción de la vacante

A leading language and technology solutions provider is seeking a Senior Director – Search Engine Marketing to establish and lead an in-house SEM team. The role involves developing high-volume SEM strategies, managing campaigns, and ensuring performance through effective analysis. Candidates should have 8+ years of SEM experience and strong proficiency with Google Ads and analytics tools. This opportunity focuses on fostering innovation without reliance on external agencies, offering a dynamic work environment.

Formación

• 8+ years in SEM or performance marketing.
• At least 3 years managing paid search at scale.
• Experience building high-volume SEM campaigns.

Responsabilidades

• Lead the creation of an in-house SEM team.
• Manage end-to-end campaign lifecycle.
• Monitor and optimize campaigns in real-time.

Conocimientos

SEM expertise

Performance marketing

Google Ads proficiency

Analytical skills

Leadership experience

Herramientas

Google Ads

Microsoft Advertising

Google Analytics

Descripción del empleo

About the Role :

TransPerfect, the world’s largest provider of language and technology solutions for global business, is seeking a results-driven, resourceful, and visionary Senior Director – Search Engine Marketing (SEM) and Digital Advertising to lead the creation of an in-house SEM and digital advertising function within the MarComm department. Structured like an internal performance marketing agency, this team will combine existing and new resources to deliver scalable, measurable, and efficient search and performance strategies across all divisions of the TransPerfect Global Group.Your primary mission – as the leader of this team – will be to deliver high performance in brand awareness and qualified lead generation through effective strategy and execution. This role works closely with stakeholders across leadership, corporate marketing, sales, production, and vendors, providing best-in-class service levels – faster, smarter, and more cost-effectively than any agency could deliver, while being held accountable at the same level as a third-party agency (contract renewal depends on results and performance). Internal partnerships and teamwork are critical, as this group will support successful programs across all company divisions, verticals, and products.Build and lead TransPerfect’s in-house SEM team as a strategic center of excellence.Define the internal agency model, including intake process, SLAs, workflow, and campaign reporting standards.Serve as senior strategist and thought leader on paid search and digital advertising best practices, platform trends, and measurement models.Lead quarterly performance reviews and SEM opportunity briefings across business units.Campaign Development & ExecutionManage end-to-end campaign lifecycle from intake and planning to launch, optimization, and reporting.Translate marketing briefs into paid search strategies with aligned messaging, targeting, and budget pacing.Manage bidding strategies, keyword planning, and targeting refinement to ensure ROI.Oversee ad copy creation, testing of variants, extensions, and new formats.Performance Management & OptimizationMonitor and optimize campaigns in real-time to ensure efficient spend and strong KPIs (ROAS, CTR, CPA, conversions).Provide actionable reports and insights to stakeholders regularly.Collaborate with teams to align paid search with broader campaign goals.Launch “always-on” programs for core services / products.Conduct quarterly SEM opportunity reviews and pilot new ad types, platforms, and strategies.Identify content and keyword gaps to inform future campaigns and SEO initiatives.Cross-Team Partnership & EnablementAct as strategic SEM partner to internal marketing teams.Host SEM sessions, support stakeholders, and promote a performance-driven culture.Requirements :

8+ years in SEM or performance marketing, with at least 3 years managing paid search at scale.Experience building high-volume SEM campaigns for B2B and B2C brands.Proficiency with Google Ads, Microsoft Advertising, Google Analytics, and conversion tracking tools.Knowledge of paid channels like LinkedIn, Meta, YouTube, and paid social.Strong analytical skills, leadership experience, and ability to influence stakeholders.Hands-on, proactive, and organized, with experience in complex B2B global marketing environments.Experience in multilingual markets and supporting integrated campaigns is a plus.Why TransPerfect? This role offers the opportunity to lead SEM transformation at a global scale, building from the ground up, working across business lines, and eliminating reliance on external agencies. As a private company, we foster an entrepreneurial and growth-oriented environment where taking risks is encouraged.J-18808-Ljbffr

J-18808-Ljbffr