Website & SEO Content Specialist

JR Spain; Murcia; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in digital strategy seeks a Website & SEO Content Specialist in Murcia, Spain. The role involves developing content strategies, optimizing for SEO, and collaborating across teams to enhance user engagement. Candidates must have experience in content SEO, a strong grasp of SEO tools, and project management skills. Fluency in English is required; knowledge of German or Spanish is a plus. Join a dynamic team to elevate our digital presence.

Formación

• Proven experience in content SEO, digital content strategy, or website management.
• Solid understanding of SEO tools and web analytics.
• Experience with CMS platforms.

Responsabilidades

• Plan, create, and manage impactful content for PLT EMEA brand websites.
• Develop and implement SEO strategies and optimize web content.
• Define and track website and content KPIs using analytics tools.
• Coordinate with teams and manage digital content projects.

Conocimientos

Content SEO

Digital content strategy

Project management

Fluent in English

Knowledge of SEO tools

Herramientas

SEMrush

Google Search Console

Adobe Experience Manager (AEM)

Descripción del empleo

Website & SEO Content Specialist, Murcia

Client: [Client information not provided]

Location: Murcia, Spain

Job Category: Other

EU work permit required: Yes

Job Description:

Your Role
You will be at the core of our website content strategy — planning, creating, optimizing, and evaluating content that drives both SEO performance and user engagement. You’ll play a key role in measuring and improving website and content performance, using data to make smart, user-focused decisions. You'll collaborate across departments, manage external partners, and shape how users interact with our tire brands online.

Your Key Responsibilities

1. Website Content Strategy & Development
   Plan, create, and manage impactful content across all PLT EMEA brand websites in line with brand, product, and seasonal campaigns. Lead editorial planning, including content calendars and coordination with internal stakeholders across markets. Drive content development for product launches, seasonal changes, and educational formats like our Tire Knowledge section. Ensure all content adheres to brand guidelines, legal standards, accessibility best practices, and corporate messaging.
2. Content SEO & Search Optimization
   Develop and implement SEO strategies, including keyword research, topic mapping, and content gap analysis — in alignment with our agency partner. Optimize web content, internal linking, and page structure to improve search visibility and user journeys. Collaborate with developers to implement SEO best practices (metadata, schema markup, technical on-page hygiene). Monitor SEO performance and search trends, translating insights into actionable improvements. Ensure content is optimized for traditional search engines and generative AI search experiences (GEO), leveraging structured data, concise summaries, and AI-friendly formats.
3. Performance Measurement & Optimization
   Define and track website and content KPIs across EMEA markets using tools like GA4, Looker Studio, and Search Console. Analyze site and content performance to inform UX and conversion rate improvements. Build and maintain performance dashboards with the E-Business team. Evaluate and optimize digital campaigns based on content and website data.
4. Cross-functional Collaboration & Project Leadership
   Coordinate with internal teams (product, UX, e-business, markets) and external partners to execute content initiatives. Support website module rollouts and act as the key contact for content planning and evaluation. Lead digital content projects such as website relaunches and new content formats, ensuring quality, budget, and timing. Contribute to brand storytelling and sponsorship activations with compelling digital assets (text, visual, multimedia).

Qualifications

• Proven experience in content SEO, digital content strategy, or website management.
• Solid understanding of SEO tools (e.g., SEMrush, Google Search Console) and web analytics (e.g., GA4, Looker Studio).
• Experience with CMS platforms; experience with Adobe Experience Manager (AEM) is a plus.
• Knowledge of Generative Engine Optimization (GEO), including AI-driven search visibility, prompt-optimization, and AI search engine content design.
• Strong project management skills and a structured working approach.
• Creative mindset with the ability to translate technical insights into engaging content.
• Collaborative spirit to work with international teams.
• Fluent in English; German or Spanish is a plus.