Website Analytics Marketing Specialist

BYD Europe; Madrid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Especialista en Marketing de Análisis Web para gestionar su sitio web y campañas de marketing por correo electrónico. En esta emocionante función, serás responsable de optimizar la experiencia del usuario y aumentar la visibilidad de la marca en el mercado español. Con un enfoque en la analítica y la gestión de proyectos, tendrás la oportunidad de colaborar con equipos multifuncionales y contribuir a la transición hacia un futuro de transporte sin emisiones. Si estás buscando un entorno dinámico y deseas marcar la diferencia en la sostenibilidad, esta es la oportunidad perfecta para ti.

Servicios

Remuneración competitiva basada en rendimiento

Eventos de team building

Oportunidad de contribuir a la sostenibilidad

Formación

• 3-5 años de experiencia en gestión de sitios web y marketing digital.
• Excelentes habilidades de comunicación en inglés y español.

Responsabilidades

• Gestionar el sitio web local y optimizar su rendimiento y SEO.
• Ejecutar campañas de marketing por correo electrónico y analizar su efectividad.

Conocimientos

Gestión de sitios web

Marketing digital

SEO

Comunicación en inglés y español

Análisis de datos

Gestión de proyectos

Educación

Licenciatura en Marketing

Licenciatura en Medios Digitales

Licenciatura en Ciencias de la Computación

Licenciatura en Desarrollo Web

Herramientas

Adobe Experience Manager

Marketo

Google Analytics

Adobe Analytics

WordPress

Drupal

Descripción del empleo

About the department:

The Marketing Department within BYD Spain is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the spanish target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the spanish market.

As Website analytics marketing Specialist you will:

The website analytics marketing specialist will be responsible for managing our spanish website using Adobe Experience Manager (AEM), creating landing pages to support marketing campaigns, and managing email marketing efforts at a country level through Marketo.

In this role, you will play a key role in coordinating on web management, SEO, email marketing, and digital strategy, and working with cross-functional teams.

Key objectives and responsibilities:

Website management

• Daily Operations: Execute day-to-day operations and maintenance of the local website to ensure web content and landing pages are up-to-date, engaging, and aligned with SEO best practices.

• Project Coordination: Collaborate with country business teams to gather website requirements and translate them into detailed, comprehensive briefs. Ensure alignment of the website roadmap with EU headquarters to maintain a cohesive digital strategy.

• Performance Analytics: Monitor and analyze website performance using tools like Adobe Analytics and CRM analytics. Provide regular reports and actionable insights on traffic, engagement, conversion rates, and overall campaign effectiveness to optimize web strategy.

Email marketing management

• Campaign execution: Produce and execute email campaigns, including building emails from templates, copywriting, asset coordination, QA, audience segmentation, scheduling and performance reports.

• Review and optimize triggers and content for transactional emails.

Key results:

• Ensure the local website is continuously optimized for speed, SEO, and user experience, leading to increased traffic, lower bounce rates, and higher engagement rates.

• Successfully execute targeted email marketing campaigns that achieve high open and click-through rates, resulting in increased lead generation and customer engagement.

• Generate regular, actionable reports on website and email marketing performance, providing valuable insights that inform and guide digital marketing strategies at the local level.

Your profile:

1. Bachelor's degree in Marketing, Digital Media, Computer Science, Web Development, or a related field.
2. Excellent communication skills in both English and Spanish.
3. 3-5 years of experience in website management, digital marketing, SEO or a similar role.
4. Proficiency with content management systems (e.g., WordPress, Drupal, Adobe Experience Manager).
5. Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and data-driven decision-making.
6. Experience with digital marketing tools (e.g., CRM systems, marketing automation platforms) is a plus. Customer-oriented mindset.
7. Basic to intermediate HTML, CSS, and JavaScript skills.
8. Strong project management skills and the ability to manage multiple projects simultaneously.
9. Excellent communication and collaboration skills.
10. Attention to detail and a strong commitment to quality.

We offer:

• Performance and experience based competitive remuneration.
• Department & company wide teambuilding events.
• An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team