Web Analytics Specialist (Remote)

All Around; España; A distancia; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An established digital marketing agency is seeking a Web and Marketing Analytics Specialist to shape their analytics strategy. This role offers the chance to work remotely while collaborating with a dynamic team of experts passionate about data-driven decisions. You will be pivotal in enhancing client websites and marketing campaigns by providing actionable insights and improving user experiences. If you're eager to make a meaningful impact in a forward-thinking environment, this opportunity is perfect for you. Join a company that values professional growth and offers a flexible work culture focused on innovation and collaboration.

Servicios

100% Remote Work

Flexible Working Hours

Professional Growth Opportunities

Open Communication with Management

International Work Environment

Dynamic Team

Weekly English Classes

Access to Learning Platforms

Participation in Key Conferences

Formación

• 2+ years of experience in web analytics and data analysis.
• Proficient in Google Analytics, Tag Manager, and advanced tracking techniques.

Responsabilidades

• Develop and enhance analytics offerings and internal processes.
• Collaborate with clients to outline measurement strategies and tagging requirements.
• Generate insights from data to improve website optimization and user experience.

Conocimientos

Web Analytics

Data Analysis

Google Analytics

Google Tag Manager

API Integrations

CRO Projects

SQL

Problem-Solving Skills

Communication Skills

Educación

Bachelor's Degree in Marketing, Analytics, or Related Field

Herramientas

Looker Studio

PowerBi

Google BigQuery

Cookiebot

Descripción del empleo

As a Web and Marketing Analytics Specialist, you will play a key role in defining the web analytics and CRO services we offer our clients.

You will act as a pivotal link between our web development team and performance marketing unit. While working closely with the former, you will guarantee that our client websites are built with a strong focus on analytics from the very beginning. With the latter, your expertise will enable our marketing campaigns to become more targeted, efficient, and results-driven by using the appropriate data. Your ability to provide data-driven insights, sharp reporting, and practical suggestions will not just be crucial for our internal teams but also critical for our clients’ growth.

This position presents a unique opportunity to take charge and shape our analytics strategy from the very beginning. Your vision will steer us towards becoming leaders in data-driven digital excellence. If you’re looking for a chance to make a meaningful difference, we want to hear from you.

Essential Qualifications

• At least 2 years of experience in web analytics, tracking, and data analysis.
• Excellent English language skills, both written and spoken.
• Proficient in advanced tracking and tagging techniques for marketing.
• Experienced with working on data layers and API integrations.
• Expert in Google Analytics and Google Tag Manager.
• Experience with dashboarding using Looker Studio, PowerBi or similar.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Ability to work independently with a keen eye for detail.
• Experience in CRO projects, paid media or other areas of digital marketing.
• Experience with Google BigQuery, SQL and funnel.io.
• Experience with server-side tagging is a plus.
• Experience with consent management platforms like Cookiebot.

Responsibilities

• Develop our Analytics offering, stay up to date with industry insights and innovations to enhance internal techniques, processes, documentation, and quality assurance.
• Collaborate closely with clients and our media team to outline their measurement strategies and tagging requirements.
• Coordinate with our web team or client developers to integrate web and media measurement utilizing data layers and Tag Manager, along with API integrations as necessary.
• Engage with the performance marketing team to supply data-driven insights for improving website optimization and user experience that foster business growth.
• Develop custom reports, analyses, and definitions in Analytics and dashboards in Google Looker Studio to keep track of website and campaign performance.
• Use event tracking, segmentation, and target audiences to generate thorough analysis of customers' journeys, leading to actionable insights and recommendations.
• Collaborate on client proposals to make sure the recommended solution is the best fit from an Analytics perspective.

What’s in it for you?

We’re a forward-thinking digital marketing agency that believes in the power of data-driven decisions. You'll collaborate with a dynamic team of experts who are passionate about the latest digital trends. Together, we'll work on exciting projects and make a tangible difference in the online presence of our diverse clientele.

• Thrive in a truly international environment, working with clients and colleagues from various corners of the world.
• Flexibility: 100% remote work paired with adaptable working hours.
• A well-funded, ambitious, and solid company trajectory with competitive salary offering and an amiable work environment.
• Responsibility for managing some of the most important and interesting projects.
• Open communication with management and company leadership.
• Small and dynamic team of highly-skilled digital professionals.
• A culture that revolves around everyone being helpful, open, inclusive, pioneering, and honest.
• We encourage active learning: From weekly English classes to platforms like Coursera and the CXL Institute and attending key conferences – your professional growth is our priority. Pitch us your interests, and we'll pave the path.
• Our certifications speak for us. As recognized partners of Google, Meta, Microsoft, LinkedIn, Hubspot, and Cookiebot, we adhere to and transcend the industry's best standards.