Web Analytics Specialist (Remote)

All Around; Salamanca; A distancia; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A leading digital marketing agency seeks a Web and Marketing Analytics Specialist to drive their analytics strategy and enhance client growth through data-driven insights. The role involves collaboration with both web development and performance marketing teams, requiring expertise in web analytics tools like Google Analytics, and strategic thinking to shape company initiatives in a flexible, remote work environment.

Servicios

Flexibility: 100% remote work

Competitive salary

Open communication with management

Active learning opportunities

Dynamic team of professionals

Formación

• At least 2 years of experience in web analytics.
• Excellent English language skills, both written and spoken.
• Proficient in advanced tracking techniques.

Responsabilidades

• Develop Analytics offering and enhance internal techniques.
• Collaborate with clients to outline measurement strategies.
• Coordinate with web teams for integration of measurement.

Conocimientos

Data analysis

Web analytics

Google Analytics

Google Tag Manager

Communication

Problem solving

Tracking techniques

API integrations

CRO projects

Herramientas

Looker Studio

PowerBi

Google BigQuery

SQL

Funnel.io

Descripción del empleo

As a Web and Marketing Analytics Specialist, you will play a key role in defining the web analytics and CRO services we offer our clients.

You will act as a pivotal link between our web development team and performance marketing unit . While working closely with the former, you will guarantee that our client websites are built with a strong focus on analytics from the very beginning. With the latter, your expertise will enable our marketing campaigns to become more targeted, efficient, and results-driven by using the appropriate data. Your ability to provide data-driven insights, sharp reporting and practical suggestions will not just be crucial for our internal teams but also critical for our clients’ growth.

This position presents a unique opportunity to take charge and shape our analytics strategy from the very beginning. Your vision will steer us towards becoming leaders in data-driven digital excellence. If you’re looking for a chance to make a meaningful difference, we want to hear from you.

Essential Qualifications

• At least 2 years of experience in web analytics, tracking, and data analysis.
• Excellent English language skills, both written and spoken.
• Proficient in advanced tracking and tagging techniques for marketing.
• Experienced with working on data layers and API integrations.
• Expert in Google Analytics and Google Tag Manager.
• Experience with dashboarding using Looker Studio, PowerBi or similar.
• Strong analytical and problem solving skills.
• Excellent communication and collaboration skills.
• Ability to work independently with a keen eye for detail.
• Experience in CRO projects, paid media or other areas of digital marketing.
• Experience with Google BigQuery, SQL and funnel.io.
• Experience with server-side tagging is a plus.
• Experience with consent management platforms like Cookiebot.

Responsibilities

• Develop our Analytics offering, stay up to date with industry insights and innovations to enhance internal techniques, processes, documentation, and quality assurance.
• Collaborate closely with clients and our media team to outline their measurement strategies and tagging requirements.
• Coordinate with our web team or client developers to integrate web and media measurement utilizing data layers and Tag Manager, along with API integrations as necessary.
• Engage with the performance marketing team to supply data-driven insights for improving website optimization and user experience that foster business growth.
• Develop custom reports, analyses, and definitions in Analytics and dashboards in Google Looker Studio to keep track of website and campaign performance.
• Use event tracking, segmentation, and target audiences to generate thorough analysis of customers' journeys, leading to actionable insights and recommendations.
• Collaborate on client proposals to make sure the recommended solution is the best fit from an Analytics perspective.

What’s in it for you?

We’re a forward-thinking digital marketing agency that believes in the power of data-driven decisions . You'll collaborate with a dynamic team of experts who are passionate about the latest digital trends. Together, we'll work on exciting projects and make a tangible difference in the online presence of our diverse clientele.

• Thrive in a truly international environment, working with clients and colleagues from various corners of the world.
• Flexibility : 100% remote work paired with adaptable working hours.
• A well-funded, ambitious and solid company trajectory with competitive salary offering and an amiable work environment.
• Responsibility for managing some of the most important and interesting projects.
• Open communication with management and company leadership.
• Small and dynamic team of highly-skilled digital professionals.
• A culture that revolves around everyone being helpful, open, inclusive, pioneering, and honest
• We encourage active learning : From weekly English classes to platforms like Coursera and the CXL Institute and attending key conferences – your professional growth is our priority. Pitch us your interests, and we'll pave the path.
• Our certifications speak for us. As recognized partners of Google, Meta, Microsoft, LinkedIn, Hubspot, and Cookiebot, we adhere to and transcend the industry's best standards.

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