Web Analytics Specialist (Remote)

buscojobs España; Palencia; A distancia; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

Una agencia de marketing digital busca un especialista en Web y Marketing Analytics para definir la estrategia analítica y garantizar la integración adecuada de datos en campañas. Este puesto ofrece la oportunidad de influir en el crecimiento de los clientes a través de insights basados en datos, trabajando en un ambiente internacional y flexible, con un fuerte énfasis en el aprendizaje continuo y la colaboración.

Servicios

Trabajo 100% remoto

Flexibilidad de horarios

Oportunidades de aprendizaje

Ambiente de trabajo colaborativo

Proyectos interesantes

Formación

• Al menos 2 años de experiencia en web analytics y análisis de datos.
• Habilidades de comunicación en inglés excelentes, tanto escritas como habladas.
• Experiencia en CRO y campañas de marketing digital.

Responsabilidades

• Desarrollar la oferta de análisis y colaborar con clientes en estrategias de medición.
• Coordinar con el equipo web para integrar mediciones de datos y optimizar la experiencia del usuario.
• Crear informes personalizados y análisis en Looker Studio para seguir el rendimiento de campañas.

Conocimientos

Análisis de datos

Comunicación

Resolución de problemas

Trabajo en equipo

Atención al detalle

Herramientas

Google Analytics

Google Tag Manager

Looker Studio

SQL

BigQuery

API integrations

CRO

Consent management platforms

Descripción del empleo

As a Web and Marketing Analytics Specialist, you will play a key role in defining the web analytics and CRO services we offer our clients.

You will act as a pivotal link between our web development team and performance marketing unit . While working closely with the former, you will guarantee that our client websites are built with a strong focus on analytics from the very beginning. With the latter, your expertise will enable our marketing campaigns to become more targeted, efficient, and results-driven by using the appropriate data. Your ability to provide data-driven insights, sharp reporting and practical suggestions will not just be crucial for our internal teams but also critical for our clients’ growth.

This position presents a unique opportunity to take charge and shape our analytics strategy from the very beginning. Your vision will steer us towards becoming leaders in data-driven digital excellence. If you’re looking for a chance to make a meaningful difference, we want to hear from you.

Essential Qualifications

• At least 2 years of experience in web analytics, tracking, and data analysis.
• Excellent English language skills, both written and spoken.
• Proficient in advanced tracking and tagging techniques for marketing.
• Experienced with working on data layers and API integrations.
• Expert in Google Analytics and Google Tag Manager.
• Experience with dashboarding using Looker Studio, PowerBi or similar.
• Strong analytical and problem solving skills.
• Excellent communication and collaboration skills.
• Ability to work independently with a keen eye for detail.
• Experience in CRO projects, paid media or other areas of digital marketing.
• Experience with Google BigQuery, SQL and funnel.io.
• Experience with server-side tagging is a plus.
• Experience with consent management platforms like Cookiebot.

Responsibilities

• Develop our Analytics offering, stay up to date with industry insights and innovations to enhance internal techniques, processes, documentation, and quality assurance.
• Collaborate closely with clients and our media team to outline their measurement strategies and tagging requirements.
• Coordinate with our web team or client developers to integrate web and media measurement utilizing data layers and Tag Manager, along with API integrations as necessary.
• Engage with the performance marketing team to supply data-driven insights for improving website optimization and user experience that foster business growth.
• Develop custom reports, analyses, and definitions in Analytics and dashboards in Google Looker Studio to keep track of website and campaign performance.
• Use event tracking, segmentation, and target audiences to generate thorough analysis of customers' journeys, leading to actionable insights and recommendations.
• Collaborate on client proposals to make sure the recommended solution is the best fit from an Analytics perspective.

What’s in it for you?

We’re a forward-thinking digital marketing agency that believes in the power of data-driven decisions . You'll collaborate with a dynamic team of experts who are passionate about the latest digital trends. Together, we'll work on exciting projects and make a tangible difference in the online presence of our diverse clientele.

• Thrive in a truly international environment, working with clients and colleagues from various corners of the world.
• Flexibility : 100% remote work paired with adaptable working hours.
• A well-funded, ambitious and solid company trajectory with competitive salary offering and an amiable work environment.
• Responsibility for managing some of the most important and interesting projects.
• Open communication with management and company leadership.
• Small and dynamic team of highly-skilled digital professionals.
• A culture that revolves around everyone being helpful, open, inclusive, pioneering, and honest
• We encourage active learning : From weekly English classes to platforms like Coursera and the CXL Institute and attending key conferences – your professional growth is our priority. Pitch us your interests, and we'll pave the path.
• Our certifications speak for us. As recognized partners of Google, Meta, Microsoft, LinkedIn, Hubspot, and Cookiebot, we adhere to and transcend the industry's best standards.

J-18808-Ljbffr