VP Brand & Communications for AI-Powered Growth

Ersilia; Barcelona; Híbrido; EUR 180.000 - 240.000; Jornada completa

Descripción de la vacante

Ersilia, a fast-growing European B2B SaaS company, seeks a VP Brand & Communications to lead global brand strategy, creative, and communications. Reporting to the CMO, you will oversee a ~40-person team across brand, creative, content, communications, and PR, driving the brand narrative in multiple markets.

You will steer the repositioning from traditional software to an AI-powered platform, build a scalable brand system, and partner with Performance Marketing to translate brand into demand and

Formación

• 15+ years in brand and communications leadership, with at least 4 years in a VP role at a high-growth technology company.
• Proven track record of building brands that measurably moved commercial performance — demand, pricing power, win rates.
• Experience leading a brand through a major repositioning — ideally from an established category into a platform or AI-era narrative.
• Experience leading organisations of 25+ across creative, content, and communications disciplines, through senior managers.
• Exceptional creative and editorial judgement — the standard-setter in the room, able to elevate work without becoming its bottleneck.

Responsabilidades

• Own the global brand strategy — architecture, identity, voice, and the corporate narrative that positions the company as the category leader across all markets and segments.
• Lead the brand through its repositioning from established software category to AI platform — building the narrative, proof points, and identity that make the shift credible to buyers, analysts, and media before competitors claim the ground.
• Define and govern a brand system that flexes from SMB to enterprise and localises across geographies without fragmenting.
• Build the measurement model that connects brand investment to commercial outcomes: awareness, consideration, branded demand, pipeline influence, and win rates.
• Lead the in-house creative studio — campaigns, design systems, video, and content — to a standard and speed that rivals consumer-grade brands.
• Set the creative bar for every audience touchpoint, from global campaigns and product launches to field events and sales materials.
• Own the global communications strategy: corporate narrative, media relations, executive communications, and issues management.
• Grow the company's share of voice in business and tech media across core markets, building durable relationships with journalists.
• Lead communications for company-defining moments — funding, product launches, expansion, and executive announcements.
• Own internal and employer-facing communications in partnership with the People team, so the brand lived inside the company matches the one promised outside.
• Position the founders and executive team as defining voices of the category across media, events, and social platforms.

Descripción del empleo

Ersilia, a fast-growing European B2B SaaS company, seeks a VP Brand & Communications to lead global brand strategy, creative, and communications. Reporting to the CMO, you will oversee a ~40-person team across brand, creative, content, communications, and PR, driving the brand narrative in multiple markets.

You will steer the repositioning from traditional software to an AI-powered platform, build a scalable brand system, and partner with Performance Marketing to translate brand into demand and