Vertical Marketing Manager - TransPerfect Media

TransPerfect; Cataluña; Presencial; EUR 40.000 - 65.000; Jornada completa

Descripción de la vacante

TransPerfect is seeking a Vertical Marketing Manager to shape the marketing strategy for their Media & Entertainment sector. The role involves leading marketing initiatives, managing campaigns, and collaborating with cross-functional teams. Ideal candidates will have over 5 years of relevant experience in media marketing, a data-driven approach, and strong content development skills. This position offers a unique opportunity to influence how major media brands localize and deliver content on a global scale.

Servicios

Ownership of marketing for a dynamic business unit

Collaboration with performance marketers and designers

Opportunity to shape content delivery globally

Formación

• Experience in media, entertainment, or localization.
• Running marketing campaigns across digital channels.
• Comfort managing timelines, budgets, and vendors.

Responsabilidades

• Define and evolve go-to-market plans for media services.
• Lead integrated campaigns across various digital channels.
• Monitor campaign KPIs and recommend optimization strategies.

Conocimientos

Strategic Thinking

Cross-Functional Collaboration

Data-Driven Mindset

Strong Writing

Content Development

Educación

5+ years of experience in marketing

Herramientas

Canva

Adobe Creative Suite

WordPress

Descripción del empleo

TransPerfect is seeking a Vertical Marketing Manager to support and help shape the marketing strategy for our Media & Entertainment business, which includes services like dubbing, subtitling, VFX, accessibility, AI-driven localization, metadata enrichment, and production workflow automation.

This role is ideal for someone with a mix of strategic thinking and hands-on execution experience. You’ll be responsible for running marketing initiatives that build awareness, generate demand, and support sales growth—while working closely with cross-functional teams across sales, product, and creative.

You won’t be expected to do it all alone. This role is about balancing leadership and execution. You'll have access to team members within the media group, as well as central performance, web, design, sales support, and events internal agencies.

Key Responsibilities

• Help define and evolve go-to-market plans for media services, including messaging, positioning, target audiences, and market differentiation
• Collaborate with internal stakeholders to translate business goals into actionable marketing strategies
• Manage marketing calendars, budgets, timelines, and vendor relationships

Campaigns & Content Execution

• Lead the planning and rollout of integrated campaigns across email, SEO / SEM, paid media (Meta, LinkedIn, TikTok, Google Ads), and social
• Delegate and, often, execute, the writing and optimization of marketing content including emails, landing pages, pitch decks, case studies, blog posts, and social copy
• Work with design teams or agencies to develop campaign assets and creative deliverables

Lead Generation & Performance

• Collaborate with performance marketing and sales to support lead generation, nurturing, and pipeline growth
• Monitor campaign KPIs and conversion performance, and recommend optimization strategies
• Stay informed on industry trends and competitor activity to inform campaign planning

Cross-Functional Collaboration

• Work closely with sales, product, and client teams to align messaging and priorities
• Coordinate with the broader marketing team to ensure consistency and amplify key launches, wins, and announcements
• Support participation in key events, partnerships, or sponsorships relevant to the media industry

Brand & Storytelling

• Ensure messaging reflects a cohesive brand voice and resonates with media professionals (e.g., studios, streamers, post houses)
• Contribute to customer storytelling efforts including testimonials, interviews, and use cases

Required Experience and Qualifications

• 5+ years of experience in marketing, ideally in media, entertainment, post-production, or localization
• Familiarity with media workflows (dubbing, VFX, subtitling, etc.) and industry terminology
• Experience running marketing campaigns across digital channels with measurable impact on leads or pipeline
• Strong writing, editing, and content development skills
• Comfort managing timelines, budgets, and external vendors or partners
• Experience working cross-functionally with sales, product, and creative teams
• Data-driven mindset with the ability to report on and optimize marketing performance
• Bonus : Design or front-end experience (e.g., Canva, Adobe Creative Suite, WordPress, Webflow)

We Offer

• Ownership of marketing for one of TransPerfect’s most dynamic and creative business units
• The opportunity to work across both professional services and technology solutions
• A collaborative team with support from performance marketers, designers, and sales partners
• The chance to shape how major media brands localize, scale, and deliver their content globally