User Acquisition Specialist (Contractor) Madrid, Spain

PicsArt, Inc.; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work flexibility

Office option available

Descripción de la vacante

Picsart, Inc. is seeking a User Acquisition Specialist (Contractor) to lead paid acquisition across Meta, TikTok, Snap, Google Ads, and Apple Search Ads. The role focuses on testing, optimization, and scaling to accelerate growth while coordinating with creative and content teams.

You will design experiments, analyze performance metrics, and manage budgets under the Head of Acquisition. This 12-month full-time contractor role offers remote work with the option to work from the office as desired.

Formación

• 5+ years in performance marketing, mobile-first or subscription-based business.
• Proven track record of scaling paid campaigns with >$1M monthly budgets.
• Strong knowledge of UA metrics (CTR, CR, CPI, ROAS, LTV) and attribution models.
• Hands-on experience with Google Ads, Apple Search Ads, TikTok and Facebook Ads.
• Excellent project management and analytical mindset.
• Exceptional communication skills for cross-team collaboration.
• Nice to have background in data analytics or engineering.

Responsabilidades

• Strategize, launch, manage, and optimize UA and retargeting campaigns across paid channels.
• Analyze campaign performance and provide actionable recommendations to improve ROI and growth.
• Design and run rigorous tests to uncover insights on creative, targeting, and channel efficiency.
• Collaborate with Head of Acquisition on budget allocations and pacing.
• Partner with social, content and creative teams to develop new concepts and maintain UA creative repository.

Conocimientos

Performance marketing

Campaign scaling

Data analytics

Project management

Communication

Herramientas

Google Ads

Apple Search Ads

TikTok Ads

Facebook Ads

AppsFlyer

Descripción del empleo

Picsart is the world's #1 creative platform with over 100 million creators and 1 billion installs. The mission: make creativity accessible to everyone.

Please note that this is a Full-Time Contractor (12-month contract) – you’ll have the flexibility to work remotely, with the option to join us in the office whenever you’d like!

Picsart is on a mission to empower the creator in everyone. We're seeking a User Acquisition Specialist (Contractor) with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.

How You'll Make an Impact

• Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
• Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
• Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
• Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
• Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.

What You'll Bring

• 5+ years of experience in performance marketing, ideally in a mobile‑first or subscription‑based business.
• Proven track record of scaling paid campaigns with >$1M monthly budget responsibility.
• Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
• In‑depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands‑on experience in media buying across various UA channels.
• A highly motivated self‑starter with strong project management, prioritization, and hands‑on execution skills.
• Exceptional attention to detail, superior problem‑solving abilities, and an inherently analytical mindset.
• Outstanding written and verbal communication skills, enabling effective collaboration across teams.

Good To Have

• A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.

What We Seek And Value The Most In Our Candidates

If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.

Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster. For information regarding your Right To Work, please click here for English or Spanish.

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