User Acquisition Manager

adWMG; Valencia; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading ad-tech company is seeking a User Acquisition Lead to drive growth by managing multi-channel acquisition strategies for gaming across EMEA. The ideal candidate will have over 4 years of experience in performance marketing, proven success with data-driven campaigns, and excellent collaboration skills. This position offers competitive salary, performance bonuses, and opportunities in a high-growth international environment.

Servicios

Competitive salary

Performance-based bonus

Access to industry events

Formación

• 4+ years of experience in sales, performance marketing or user acquisition in the gaming ecosystem.
• Proven success in running data-driven UA campaigns with measurable results.
• Excellent communication skills and ability to collaborate in a fast-paced, remote-friendly environment.

Responsabilidades

• Lead user acquisition strategies across EMEA for mobile, PC, and console game titles.
• Plan, launch, and optimize programmatic and direct UA campaigns.
• Analyze campaign performance and deliver actionable insights.

Conocimientos

User acquisition strategies

Data-driven campaign management

Communication skills

Descripción del empleo

Location :

Remotely (Europe)Full-Time | Department :

Growth & Marketing.

adWMG, a division of WMG International, is a global ad-tech leader specializing in programmatic

game promotion and monetization

since 2014. We connect top-tier game advertisers (iOS, Android, Xbox, PlayStation, Steam) with the most relevant players across web, in-app, and CTV channels. As an Official Google MCM Partner, IAB-certified vendor, and Prebid demand provider, we are trusted by major publishers and platforms around the world.

We are now looking for a highly skilled and performance-driven

User Acquisition Lead (EMEA)

to drive strategic growth and manage our UA efforts across key regional markets. As the User Acquisition Lead, you will be responsible for owning and executing multi-channel UA strategies for mobile, console and PC game campaigns. This role combines strategic thinking, hands-on campaign management, and cross-functional collaboration with sales, publisher growth, and data teams.

Key Responsibilities :

Lead user acquisition strategies across EMEA for mobile, PC, and console game titlesPlan, launch, and optimize programmatic and direct UA campaigns at adWMG DSPIdentify growth opportunities and execute A / B tests to improve CPI, ROAS, and retentionCollaborate closely with global sales and publisher teams to ensure alignment between monetization and UA pipelinesAnalyze campaign performance, deliver actionable insights, and report KPIs to internal stakeholders and clientsBuild and maintain relationships with key ad partners and platformsRepresent adWMG at regional and global gaming / UA events

Qualifications :

4+ years of experience in sales, performance marketing or user acquisition in the gaming ecosystemProven success in running data-driven UA campaigns with measurable results (CPI, ROAS, LTV)Experience working across multiple platforms :

iOS, Android, PC, Console (Xbox, PlayStation)Excellent communication skills and ability to collaborate in a fast-paced, remote-friendly environmentBased in the EMEA region.What we offer :

Join a high-growth, profitable ad-tech / gaming company with global reachWork with top gaming clients and cutting-edge monetization toolsCompetitive salary + performance-based bonusInternational team culture with career growth opportunitiesAccess to leading industry events and conferences