User Acquisition Manager

adWMG; Barcelona; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading ad-tech company is seeking a User Acquisition Lead to drive strategic growth and manage user acquisition efforts in the EMEA region. The ideal candidate will have over 4 years of experience in sales or performance marketing, with a proven track record in data-driven user acquisition campaigns. This remote position offers a competitive salary, performance-based bonuses, and opportunities for career growth in a dynamic team culture.

Servicios

Competitive salary + performance-based bonus

International team culture

Access to leading industry events

Formación

• 4+ years of experience in sales, performance marketing, or user acquisition in the gaming ecosystem.
• Proven success in running data-driven UA campaigns with measurable results (CPI, ROAS, LTV).
• Experience working across multiple platforms: iOS, Android, PC, and Console.

Responsabilidades

• Lead user acquisition strategies across EMEA for mobile, PC, and console game titles.
• Plan, launch, and optimize programmatic and direct UA campaigns at adWMG DSP.
• Identify growth opportunities and execute A/B tests to improve CPI, ROAS, and retention.
• Collaborate closely with global sales and publisher teams.
• Analyze campaign performance and deliver actionable insights.

Conocimientos

User Acquisition Strategies

Data-Driven Campaigns

Cross-Functional Collaboration

Analytical Skills

Excellent Communication

Descripción del empleo

Location : Remotely (Europe) Full-Time | Department : Growth & Marketing.

adWMG , a division of WMG International, is a global ad-tech leader specializing in programmatic

game promotion and monetization

since 2014. We connect top-tier game advertisers (iOS, Android, Xbox, PlayStation, Steam) with the most relevant players across web, in-app, and CTV channels. As an Official Google MCM Partner, IAB-certified vendor, and Prebid demand provider, we are trusted by major publishers and platforms around the world.

We are now looking for a highly skilled and performance-driven

User Acquisition Lead (EMEA)

to drive strategic growth and manage our UA efforts across key regional markets. As the User Acquisition Lead, you will be responsible for owning and executing multi-channel UA strategies for mobile, console and PC game campaigns. This role combines strategic thinking, hands-on campaign management, and cross-functional collaboration with sales, publisher growth, and data teams.

Key Responsibilities : Lead user acquisition strategies across EMEA for mobile, PC, and console game titles Plan, launch, and optimize programmatic and direct UA campaigns at adWMG DSP Identify growth opportunities and execute A / B tests to improve CPI, ROAS, and retention Collaborate closely with global sales and publisher teams to ensure alignment between monetization and UA pipelines Analyze campaign performance, deliver actionable insights, and report KPIs to internal stakeholders and clients Build and maintain relationships with key ad partners and platforms Represent adWMG at regional and global gaming / UA events

Qualifications : 4+ years of experience in sales, performance marketing or user acquisition in the gaming ecosystem Proven success in running data-driven UA campaigns with measurable results (CPI, ROAS, LTV) Experience working across multiple platforms : iOS, Android, PC, Console (Xbox, PlayStation) Excellent communication skills and ability to collaborate in a fast-paced, remote-friendly environment Based in the EMEA region. What we offer : Join a high-growth, profitable ad-tech / gaming company with global reach Work with top gaming clients and cutting-edge monetization tools Competitive salary + performance-based bonus International team culture with career growth opportunities Access to leading industry events and conferences