User Acquisition Lead - Paid Social (Remote)

Leadtech Group; Jaén; A distancia; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

Join a forward-thinking company as a Mobile Social Ads Marketing Team Lead, where your creativity and analytical skills will shine. You'll lead a dynamic team, optimizing innovative campaigns across multiple platforms like Facebook, Instagram, and TikTok. This role offers the chance to work in a vibrant, cross-cultural environment, managing exciting projects that enhance online visibility and drive engagement. With a focus on collaboration and personal growth, you'll enjoy flexible working hours and a supportive atmosphere. If you're passionate about social media and ready to make an impact, this opportunity is perfect for you.

Servicios

Flexible time off

Free Friday afternoons

External training budget

Team-building activities

Enhanced career path

Free snacks and coffee

Formación

• 3+ years of experience managing Social Media teams.
• Strong knowledge of campaign performance metrics.
• Experience in retargeting and remarketing strategies.

Responsabilidades

• Lead a team of Social specialists to optimize campaigns.
• Define and implement retargeting strategies for ads.
• Analyze performance metrics and deliver insights.

Conocimientos

Analytical Skills

Team Leadership

Social Media Marketing

Campaign Optimization

Project Management

Creativity

Herramientas

Facebook Ads

Instagram Ads

TikTok Ads

Google Analytics

Google Tag Manager

Firebase

Descripción del empleo

Direct message the job poster from Leadtech Group

Talent Acquisition & Development Team Lead @ Leadtech Group | International Recruitment | Team Leadership

We are looking for a self-motivated Mobile Social Ads Marketing Team Lead who has strong analytical skills to join our dynamic team. The ideal candidate will speak fluent English. Specialized in Mobile Apps is a must. Overall, the individual will be an active part of the Marketing team, focused on developing strategies to help optimize one of our projects' visibility and increase the accessibility of websites and apps.

LeadTech is an international company founded in 2007. Our core function is to create, develop and launch ideas engineered internally which finally become different online business verticals.

You will join our headquarters in Barcelona, being part of a cross-cultural company and work with experts of over 10 different nationalities. Join our team of young professionals and experience the excitement of developing online international projects on your daily basis.

If you have a creative and innovative mind, LeadTech is looking for you!

Requirements How will you make a difference

• Manage and coach a team of highly motivated Social specialists and get hands-on with campaign setup, monitoring, and optimization.
• Provide direction and leadership to the Social Ads Acquisition team , ensuring all campaigns are in line with the different goals.
• Manage multiple projects and people simultaneously and deliver on-time and on-budget.
• Create an efficient workflow to coordinate the creation of high performing campaigns including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin.
• Clearly define problems, break down objectives.
• Address and escalate campaign performance issues.
• Identify growth opportunities, test hypotheses and scale winning tests to improve Social Ads traffic and increase ROI.
• Deliver performance reports and insights to the Manager and define campaign actions accordingly.
• Monitor trends in social media and translate insights into strategic opportunities.
• Responsible for AB tests, analysis and keyword mining.
• Support internal sharing of knowledge through training and coaching.
• Collaborate with ASO specialists and Creative team to maximize apps visibility.
• Perform periodical competitor analysis.

Retargeting / Remarketing

• Define retargeting / remarketing strategies.
• Target audiences for each purpose.
• Implement retargeting / remarketing campaigns.
• Manage and optimize remarketing campaigns.

Reporting

• Report and analyze different performance metrics : CPA, CPL, CPI, ROI, LTV and Social Media KPIs.

What will make you stand out from the crowd

• At least 3 years of experience in managing a team of Social Media specialists.
• Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory.
• Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs.
• Experience with Twitter, Snapchat, Pinterest and other platforms is a plus.
• Advanced Microsoft Excel skills.
• Strong analytical skills.
• Very strong attention to detail.
• Capable of managing multiple projects simultaneously.
• Ability to work independently and synthesize large amounts of data.
• Flexibility, being able to adapt quickly to changing priorities.
• Desire to share your experiences and knowledge.
• Team worker, self-motivated and proactive.

Benefits Your team

We're team-first. If you believe in the power of collaboration and that the team's success is your success, then you're one of us!

Fun is fundamental. We believe in forming strong bonds in and outside the office. That's why we have a team-building budget and organize activities to enjoy ourselves.

Positivity wins the day. Bring a positive attitude and communicate openly. Self-awareness and an openness to learn are always a plus.

Perks of being one of us

• Full-time, permanent contract.
• Flexible time off, no blackout dates, plus your birthday, Christmas' Eve and New Year's Eve off.
• Flextime (7 - 9 : 30 a.m. / 3 : 30 - 7 : 30 p.m).
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!).
• Enhanced career path designed just for you.
• External training budget.
• We celebrate all company landmarks.

Sounds good? Apply now! We're looking forward to getting to know you.

Equal Employment Opportunity Employer :

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expression and / or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location

Our exceptional offices are in Barcelona's Blue Building, right on the city's seafront. Besides our stunning views, you'll enjoy perks such as free fruit, snacks, and coffee and will be able to take part in our game competitions.

We are an Equal Opportunity Employer and are committed to providing employees with a work environment free of discrimination and harassment.

The personal data you provide will be used solely to manage your candidacy for the purposes of this position. You can exercise your rights of access, rectification, or cancellation by sending a letter to Avenida Litoral, 12-14, 5ta planta, Barcelona 08005. Additionally, you can email us at , including documentation proving your identity.