User Acquisition Lead

WildCard Games; Andosilla; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

WildCard Games seeks a UA Lead to drive paid media strategies across their mobile games. This role involves managing campaign optimization, budget allocation, and collaborating with creative teams. The ideal candidate has over 4 years experience in performance marketing, specifically within ad-monetized gaming, and will play a crucial role in shaping the growth of a profitable mobile games studio.

Formación

• 4+ years in performance marketing for mobile apps.
• Hands-on experience with MMPs like AppsFlyer, Adjust.
• Deep familiarity with in-app ad networks and SKAN.

Responsabilidades

• Own campaign management and optimization of in-app ad networks.
• Propose, allocate, and pace multi-title UA budgets.
• Lead ad monetization tasks and mentor a UA team.

Conocimientos

Performance Marketing

Analytical Skills

Communication

Herramientas

AppsFlyer

Adjust

Kochava

Descripción del empleo

WildCard is scaling casual, ad-monetized, retentive mobile games with performance-focused, creative-driven UA. We have a unique approach and structure that makes us hyper-effective.

We’re looking for an Architect, not just a media buyer or analyst. Someone who knows how to build processes, pace budgets, work hand in hand with data teams, scale spend, and grow revenue 100% YoY.

As UA Lead, you’ll own paid media strategy across games, shaping launch and scale cycles alongside Creative and Product leadership. This role demands a deep understanding of mobile gaming dynamics, performance marketing rigor, and data-driven decision making.

Key Responsibilities

• Own campaign management and optimization, with a focus on in-app ad networks (AppLovin, Unity, Mintegral, etc.) and incentivized channels
• Propose, allocate, and pace multi-title UA budgets
• Collaborate cross-functionally to move fast on launches, scale bets, and creative iterations
• Build and mentor a growing UA team over time
• Define the vision for UA data visualization, cohort tracking, and creative testing insights
• Partner with our central data team on advanced projects like LTV modeling and incrementality analysis
• Lead core ad monetization tasks : blocking competitors, network onboarding, AB test identification and execution
• Leave behind operational excellence : processes, dashboards, playbooks, and a trained team

Qualifications

• 4+ years in performance marketing for mobile apps, ideally with ad-monetized games experience
• Deep familiarity with in-app ad networks and SKAN ecosystem nuances
• Hands-on experience setting up and scaling apps via MMPs (AppsFlyer, Adjust, Kochava)
• Strong analytical chops—you live in cohorts, payback curves, and ROAS models
• Clear communicator who can work with some PST hours overlap

Why WildCard?

You won’t just be managing campaigns. You’ll be helping architect the growth engine of a profitable, scaling games studio.

More ownership. More impact. Less red tape.

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