Traffic Acquisition Specialist - Paid Media

Heymondo; Cartagena; Presencial; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

Heymondo, una innovadora insurtech de viajes con sede en Barcelona, busca un 'Traffic Acquisition Manager - Paid Media'. En este rol, serás responsable de gestionar campañas en Google Ads y Meta para optimizar la adquisición digital. Si tienes experiencia con presupuestos considerablemente altos y te apasiona el marketing digital, esta es una oportunidad para ti en una empresa flexible y remota.

Servicios

Horarios flexibles

Opción de trabajo remoto

Ambiente de trabajo inclusivo

Oportunidades de crecimiento

Formación

• Experiencia de 3-5 años en gestión de campañas de marketing de rendimiento.
• Conocimiento profundo de Google Ads requerido.
• Habilidades analíticas con Excel / Sheets y herramientas de BI.

Responsabilidades

• Ejecutar y gestionar campañas de medios pagados en Google Ads y Meta.
• Analizar el desempeño y generar informes para guiar las decisiones.
• Coordinar con equipos de SEO y marketing local para asegurar la alineación.

Conocimientos

Gestión de campañas

Análisis de datos

SEO

Comunicación

Herramientas

Google Tag Manager

GA4

Looker Studio

Descripción del empleo

At Heymondo, we're not just redefining travel insurance—we're reinventing the way people experience the world. As a fast-growing travel insurtech based in Barcelona with a global outreach, we thrive on innovation, collaboration, and a relentless passion for adventure. Every team member is a key player in our mission to craft cutting-edge solutions that empower travelers and transform challenges into opportunities. If you're ready to join a vibrant, forward-thinking company where your ideas can spark real change, this is the place for you.

We're looking for a

Traffic Acquisition Manager - Paid Media

to elevate our digital acquisition efforts. You’ll be responsible for executing, optimizing, and scaling campaigns across Google Ads and Meta in five markets (and growing!). In this role, you’ll work closely with our SEO Manager (who previously managed paid campaigns) and report directly to the CMO. You’ll also collaborate with local marketing specialists to tailor messaging and creative for each market, while maintaining a cohesive global strategy.

If you’ve managed sizable budgets, thrive on data, and are constantly testing to find what works—this one's for you.

Key activities / responsibilities:

1. Campaign Management: Execute and manage paid media campaigns end-to-end on Google Ads and Meta. The bulk of the budget and daily activity is focused on Google—so deep experience with this platform is a must. Maintain optimal budget pacing and performance monitoring across geographies. Ensure tracking, attribution, and tagging are implemented correctly (in collaboration with IT). Manage and establish relationships with key platform partners (e.g., Google Ads, Meta).
2. Performance Analysis & Reporting: Use data to identify trends, inefficiencies, and opportunities for improvement. Build reports and dashboards to share campaign insights and guide decisions. Be a true owner of paid media performance with a growth mindset.
3. Cross-Functional Coordination: Work closely with the SEO Manager to ensure paid and organic strategies are aligned, sharing insights and coordinating initiatives. Build business cases to support budget increases based on performance. Present campaign results, strategic recommendations, and CPA optimizations to senior leadership, including C-level stakeholders. Collaborate with local marketing specialists to adapt creative and messaging by country. Coordinate with brand, social media, design, and CRM teams to ensure full-funnel optimization. Share performance feedback to improve creative assets and landing pages.

Requirements:

• 3–5 years of hands-on experience managing performance marketing campaigns on Google Ads and Meta.
• Deep expertise in Google Ads is required, as it is the core of our performance media strategy.
• Proven track record managing medium to large-scale paid media budgets (>100K/month) with clear business impact.
• Solid knowledge of performance metrics, bid strategies, audience segmentation, retargeting, etc.
• Proficiency in ad platforms, tracking tools (Google Tag Manager, GA4), and attribution models.
• Analytical skills with Excel / Sheets, Looker Studio, or similar BI tools.
• Ability to present insights and recommendations confidently to senior management and C-level executives.
• Excellent communication skills in Spanish and English.
• Comfortable working in a fast-paced, remote-first environment.
• Passion for travel and digital marketing.
• Knowledge of SEO best practices and experience across multiple markets is a plus.

Schedule:

Full-time, flexible hours (7.5 hours a day). 100% remote (with the option to work from our office next to Torre Agbar in Barcelona).

• We can only consider candidates who are Spanish residents with the necessary documentation to work legally in the country.

Our value proposition: Experience a versatile work environment where you're empowered to lead projects and collaborate across functions to meet ambitious goals. Join a culture that values work-life balance, dedication, and a supportive, inclusive community. Opportunities to grow your role as the company matures and your skills develop.