Traffic Acquisition Specialist - Paid Media

Heymondo; Barcelona; A distancia; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A fast-growing travel insurtech based in Barcelona is looking for a Traffic Acquisition Manager - Paid Media to enhance their digital acquisition efforts. In this role, you'll oversee and optimize campaigns across Google Ads and Meta, ensuring effective budget management and strategic alignment with the company's marketing goals. This position offers an opportunity to work in a dynamic environment, collaborating closely with cross-functional teams while contributing to a culture that values innovation and a passion for travel.

Formación

• 3-5 years experience managing performance marketing campaigns.
• Deep expertise in Google Ads and experience managing large budgets.
• Proficient in performance metrics and analytical tools.

Responsabilidades

• Execute and manage paid media campaigns on Google Ads and Meta.
• Analyze performance data for trend identification and optimization.
• Coordinate with local marketing specialists for campaign alignment.

Conocimientos

Excellent communication

Analytical mindset

Data-first approach

Herramientas

Google Ads

Meta

Google Tag Manager

GA4

Looker Studio

Descripción del empleo

At Heymondo, we're not just redefining travel insurance—we're reinventing the way people experience the world. As a fast-growing travel insurtech based in Barcelona with a global outreach, we thrive on innovation, collaboration, and a relentless passion for adventure. Every team member is a key player in our mission to craft cutting-edge solutions that empower travelers and transform challenges into opportunities. If you're ready to join a vibrant, forward-thinking company where your ideas can spark real change, this is the place for you.

We're looking for a

Traffic Acquisition Manager - Paid Media

to elevate our digital acquisition efforts. You’ll be responsible for executing, optimizing, and scaling campaigns across Google Ads and Meta in five markets (and growing!). In this role, you’ll work closely with our SEO Manager (who previously managed paid campaigns) and report directly to the CMO. You’ll also collaborate with local marketing specialists to tailor messaging and creative for each market, while maintaining a cohesive global strategy.

If you’ve managed sizable budgets, thrive on data, and are constantly testing to find what works—this one's for you.

Key activities / responsibilities:

1. Campaign Management: Execute and manage paid media campaigns end to end on Google Ads and Meta. The bulk of the budget and daily activity is focused on Google—so deep experience with this platform is a must. Maintain optimal budget pacing and performance monitoring across geographies. Ensure tracking, attribution, and tagging are implemented correctly (in collaboration with IT). Manage and establish relationships with key platform partners (e.g., Google Ads, Meta).
2. Performance Analysis & Reporting: Use data to identify trends, inefficiencies, and opportunities for improvement. Build reports and dashboards to share campaign insights and guide decisions. Be a true owner of paid media performance with a growth mindset.
3. Cross-Functional Coordination: Work hand-in-hand with the SEO Manager to ensure paid and organic strategies are aligned, sharing insights and coordinating joint initiatives where relevant. Build business cases to support budget increases and growth initiatives, based on solid performance analysis. Present campaign results, strategic recommendations, and CPA optimizations to senior leadership, including C-level stakeholders. Collaborate with local marketing specialists to adapt creative and messaging by country and provide feedback. Coordinate with brand, social media, design, and CRM teams to ensure full-funnel optimization and support their needs. Align paid strategies with broader marketing goals and seasonal campaigns. Share performance feedback on creative assets and landing pages to continuously improve conversion.

Requirements :

1. 3–5 years of hands-on experience managing performance marketing campaigns on Google Ads and Meta.
2. Deep expertise in Google Ads is required, as it represents the core of our performance media strategy.
3. Proven track record managing medium to large-scale paid media budgets (> 100K/month) with clear business impact.
4. Solid knowledge of performance metrics, bid strategies, audience segmentation, retargeting, etc.
5. Proficiency in ad platforms, tracking tools (Google Tag Manager, GA4), and attribution models.
6. Analytical thinker with strong skills in Excel/Sheets, Looker Studio, or similar BI tools.
7. Confident presenting campaign insights and business recommendations to senior management and C-level executives.
8. Excellent communication skills in Spanish and English.
9. Comfortable working in a fast-paced, remote-first environment.
10. Passion for travel and digital marketing.
11. Knowledge of SEO best practices and experience working across multiple markets or countries will be a plus.

Key Skills:

• Excellent communicator and team collaborator.
• Organized and detail-oriented.
• Analytical mindset with a data-first approach.
• Adaptable and proactive problem-solver.
• Comfortable with creative testing and performance iteration.
• Self-starter with a hands-on attitude.

Schedule :

Full Time Flexible hours (7.5 hours a day). 100% Remote (we have a very nice office right next to Torre Agbar in Barcelona in case you want to work from there too).

• We can only consider candidates who are Spanish residents and have the necessary documentation to legally work in the country.

Our value proposition: Experience a versatile work environment where you're empowered to lead your projects and work with teams across functions to reach ambitious objectives. Join a culture that values work-life balance, appreciates dedication and effort, and cultivates a supportive and inclusive professional community. Possibility to evolve your role with the maturity of our company and the growth of your skills + achieved goals.