Traffic Acquisition Specialist

Atida Mifarma; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Una empresa líder en el sector de la farmacia en línea busca un especialista en Marketing de Rendimiento. En esta emocionante posición, serás responsable de gestionar y optimizar campañas de Google Ads, realizar análisis de datos y colaborar con equipos para alinear estrategias de marketing. Si tienes una pasión por el marketing digital y deseas contribuir al crecimiento de una empresa innovadora, esta es tu oportunidad. Únete a un equipo que valora la creatividad y la proactividad, y ayuda a llevar la experiencia del cliente al siguiente nivel.

Formación

• Experiencia en gestión de campañas de marketing de rendimiento.
• Capacidad para analizar datos y optimizar estrategias.

Responsabilidades

• Gestionar campañas de Google Ads y optimizar su rendimiento.
• Realizar pruebas A/B y analizar el rendimiento de las campañas.
• Colaborar con equipos multifuncionales para alinear estrategias.

Conocimientos

Gestión de campañas de Google Ads

Optimización de SEM

Análisis de datos de campañas

A/B Testing

Marketing de afiliados

Descripción del empleo

Atida | Mifarma is currently the leader in Spain in online sales of pharmacy and parapharmacy products, which is why we are always looking for ways to continue providing our customers with the best service and the highest quality we can offer. To achieve this, we need to have the best professionals on our team, who bring us new ideas, offer innovative solutions, and help us grow a little more each day.

We lead the Spanish market and are consolidating our presence in countries like Portugal, the United Kingdom, France, and Italy, but we also have customers in many other countries such as Germany, Switzerland, America, China, and the United Arab Emirates.

If you are a specialist in Performance Marketing, this is your opportunity. Your main mission will be to expertly manage the performance campaigns carried out by the team.

Responsibilities:

• Manage Google Advertising including SEM and Display campaigns. Work on keyword discovery, expansion and optimization.
• Conduct A/B testing, analyze campaign performance, and optimize based on the findings.
• Analyze and interpret campaign data to provide insights and recommendations to the team and senior management.
• Manage and optimize other performance channel strategies such as affiliate marketing.
• Collaborate with cross-functional teams to align campaign strategies and goals across the organization.
• Monitor industry trends and competitor activities, making necessary adjustments to marketing strategies.
• Adhere to budgets while forecasting and tracking key account metrics.