Trade Marketing Manager

buscojobs España; Las Palmas de Gran Canaria; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative multinational e-vapor company is on the lookout for a talented Trade Marketing Specialist to drive marketing strategies that enhance sales in offline channels. This role involves developing trade marketing plans, managing promotions, and conducting market research to ensure competitive advantage. As part of a dynamic and entrepreneurial team, you will contribute to product launches and collaborate closely with sales and product managers to achieve targets. If you thrive in a fast-paced environment and have a passion for marketing, this opportunity is perfect for you.

Formación

• 5-7 years of experience in Trade Marketing, preferably in tobacco, vape, or FMCG industries.
• Excellent communication skills with the ability to build trust internally and externally.

Responsabilidades

• Develop and execute trade marketing plans aligned with sales targets.
• Conduct weekly market visits to monitor competitor activities and stock levels.
• Execute below-the-line activities such as product launches and consumer promotions.

Conocimientos

Trade Marketing

Communication Skills

Market Research

Sales Strategy

Educación

Bachelor's degree in Marketing

Descripción del empleo

Trade Marketing Specialist

We are seeking a skilled Trade Marketing Specialist to develop and execute trade marketing strategies aimed at achieving marketing and sales objectives in offline channels. Responsibilities include implementing appropriate product mixes, managing in-store presence, activations, and promotions.

1. Develop and execute trade marketing plans aligned with sales targets.
2. Manage trade promotions based on the marketing calendar.
3. Conduct weekly market visits to monitor competitor activities, pricing strategies, current promotions, and stock levels at points of sale.
4. Monitor stock movements, suggest promotions or trade deals for slow-moving or near-expiry products.
5. Execute below-the-line (BTL) activities such as product launches, sampling, and consumer promotions.
6. Participate actively in product launches, including presenting to the sales team on new SKUs.
7. Coordinate with sales and product managers to meet sales targets on trade deals.
8. Track and analyze sell-out data by SKU weekly across POS/stores; prepare sales trackers.
9. Conduct market research through customer questionnaires and focus groups.
10. Monitor competitor activities and evaluate product visibility and market coverage through weekly visits.
11. Contribute to and execute marketing plans and projects.
12. Collect and share best practices for profitable trade marketing activities.

Job Requirements:

• Bachelor's degree in Marketing or related field.
• 5-7 years of experience in Trade Marketing, preferably in tobacco, vape, or FMCG industries.
• Excellent communication skills with the ability to build trust internally and externally.
• Ability to work under pressure, especially in a startup environment.

Who We Are:

Founded in 2019, RELX International is a multinational e-vapor company marketing RELX, a leading independent e-vapor brand. Our mission is to make RELX a trusted brand for adult smokers through innovative products, industry-leading technologies, and scientific research, collaborating with talented teams worldwide.

With RELX, you are:

• An entrepreneurial spirit in a fast-growing business.
• Part of a trusted, engaging, and talented team.