Senior Sales Specialist, Prime Video Ads, Amazon Advertising

Gilead Sciences; Comunidad Valenciana; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Especialista en Marketing para optimizar estrategias de participación de candidatos de pregrado. Este rol implica gestionar múltiples proyectos, desde el análisis de datos hasta la ejecución de campañas, para mejorar la conversión y retención de estudiantes. Trabajando en colaboración con varios departamentos, el candidato ideal debe tener un máster en Marketing o Administración de Empresas y más de 3 años de experiencia en marketing, preferiblemente en el sector educativo. Si te apasiona el marketing y deseas influir en la experiencia estudiantil, esta es tu oportunidad.

Formación

• 3+ años de experiencia en marketing, preferiblemente en educación superior.
• Fuerte capacidad analítica y experiencia en investigación de mercado.

Responsabilidades

• Gestionar el embudo de marketing para programas de pregrado y optimizar la conversión.
• Colaborar con equipos para desarrollar estrategias de contenido y materiales promocionales.

Conocimientos

Habilidades analíticas

Comunicación efectiva

Gestión de proyectos

Pensamiento creativo

Resolución de problemas

Educación

Máster en Marketing

Máster en Administración de Empresas

Herramientas

CRM

Herramientas de automatización

Descripción del empleo

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Descripción del trabajo

Position Overview :

The Marketing Specialist will support the Undergraduate Candidate Engagement & Funnel Optimization Manager in optimizing marketing strategies for undergraduate programs. This role requires a multitasker with the ability to manage multiple projects simultaneously, balancing data analysis, campaign execution, content strategy, and cross-department collaboration to enhance student engagement, conversion, and retention.

Key Responsibilities :

1. Undergraduate Candidate Engagement & Funnel Optimization Management: Assist in analyzing and optimizing all stages of the undergraduate marketing funnel (awareness, consideration, conversion, retention). Implement lead generation and nurturing strategies using CRM and automation tools.
2. Data Analysis & Reporting: Monitor and analyze funnel performance to identify and activate improvements. Generate reports with actionable insights to refine strategies and maximize conversion.
3. Cross-Department Collaboration: Work with Alumni, Student Services, and Financial Aid teams to ensure a seamless student journey. Align marketing efforts with institutional goals.
4. Content Strategy & Commercial Materials Across the Student Journey: Collaborate with Global Markets, Student Services, Admissions, Careers, and other teams to develop content strategies that support candidates in their decision-making process. Create promotional materials, fair collateral, and creative content for international markets, including student portals and external media strategy across regions.
5. Campaign Execution: Plan and manage undergraduate marketing campaigns, ensuring timely delivery and alignment with broader strategies. Oversee daily campaign operations.
6. Student Retention & Engagement: Support initiatives to enhance retention through feedback collection, engagement programs, and student experience improvements.
7. Innovation & Adaptation: Stay updated on trends in student behavior and marketing technology, suggesting new tactics to optimize the funnel.

Requirements: Qualifications :

1. Master’s degree from a top university in Marketing, Business Administration, or a related field preferred.
2. 3+ years of experience in marketing, preferably in higher education or a related industry.
3. Strong analytical skills and experience with market research and data analysis.
4. Excellent communication and interpersonal skills.
5. Experience in developing and executing strategic marketing plans.
6. Ability to work effectively in a cross-functional team environment.
7. Strong project management skills.
8. Creative thinking and problem-solving abilities.