Técnico de Marketing B2B

CABR Relocation Solutions For Expats SL.; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading company in relocation solutions for expats is seeking a Marketing Specialist to enhance their brand presence and drive client acquisition through innovative campaigns. The role involves planning and executing marketing strategies, managing digital content, and generating reports on campaign performance. Candidates should have 3-6 years of experience and a relevant degree, emphasizing strong communication skills in both Spanish and English.

Servicios

Private health insurance after 6 months of probation

Company-sponsored meal vouchers after 6 months of probation

Annual bonus based on results

Opportunities for professional growth within the company

Formación

• 3-6 years of demonstrable marketing experience.
• Excellent writing and communication skills in Spanish and English (C1-C2).
• Ability to create and optimize websites, manage SEO and SEM campaigns.

Responsabilidades

• Create and distribute marketing content to strengthen brand presence.
• Plan and execute online and offline marketing campaigns.
• Monitor, analyze, and report on the success of campaigns.

Conocimientos

Content Marketing

Digital Marketing

SEO

Communication

Team Work

Educación

Bachelor's degree in Business, Marketing, or related field

Herramientas

Google Ads

Bing

Google Analytics

Mailchimp

WordPress

Elementor

Descripción del empleo

• Create and distribute marketing content effectively to strengthen brand presence through innovative promotional offers, online and offline marketing campaigns, and events.
• Collaborate directly with the company director.
• Enhance relations with clients and partners, and assist in acquiring new clients and market positioning through campaigns.
• Plan and execute marketing campaigns and events using tools such as LinkedIn, TikTok, Meta, Google Ads.
• Monitor, analyze, and report on the success of campaigns and events.
• Create online and offline marketing content.
• Train the sales team with marketing content and campaigns to improve the company's image, especially in Spain, US, and UK.
• Develop and manage web content, optimize for SEO, and manage SEM campaigns (Google Ads, Google Analytics, Bing, social media).
• Design and manage websites using WordPress and Elementor.
• Plan, launch, and optimize paid media campaigns across platforms like Google Ads, Bing, TikTok, Facebook, Instagram, Snapchat, Twitter.
• Generate performance reports and propose optimizations based on KPIs such as CPA, ROI, ROAS.
• Configure and analyze Google Analytics events and goals.
• Identify new business opportunities by analyzing campaign results and implementing remarketing strategies.
• Monitor, optimize, and track active campaigns to meet KPIs.

Qualifications :

• 3-6 years of demonstrable marketing experience.
• Bachelor's degree in Business, Marketing, or related field.
• Excellent writing and communication skills in Spanish and English (C1-C2).
• Experience in content marketing, including blog management.
• Proficiency in Google Ads (search, display, video), Bing, and social media platforms (LinkedIn, TikTok, Facebook, Instagram, Snapchat, Twitter).
• Valuable knowledge of Data Studio and Google Optimize.
• Knowledge of Google Tag Manager.
• Experience in User Acquisition.
• Strong communication skills, team work, and critical thinking.
• Ability to create and optimize websites, manage SEO, and SEM campaigns.
• Experience with email marketing tools like Mailchimp.
• Web design skills using WordPress and Elementor.
• Ability to plan, launch, and optimize paid media campaigns across multiple platforms.
• Ability to generate and analyze campaign performance reports and KPIs.

Additional Tasks :

• Perform remarketing actions and audience generation.
• Monitor and optimize active campaigns to achieve set KPIs.

Benefits :

• No telecommuting.
• Private health insurance after 6 months of probation.
• Company-sponsored meal vouchers after 6 months of probation.
• Annual bonus based on results.
• Opportunities for professional growth within the company.

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