Técnico / A De Marketing (Remote)

Edpuzzle; Tarragona; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Edpuzzle is looking for a Lifecycle Marketing Specialist to manage automated marketing campaigns. The role involves designing strategies using tools like HubSpot and requires 5+ years of experience in SaaS. Competitive benefits include a hybrid work environment, health insurance, and flexible hours.

Servicios

Private health insurance with AXA

Meal allowance of €2000 annually

Flexible remuneration for childcare

24 paid holidays plus Christmas and New Year days

Remote-first policy with optional office use

Free coffee and snacks in the office

Formación

• 5+ years in marketing, preferably in SaaS.
• Experience with CRM and marketing automation platforms.
• Strong background in referral marketing.

Responsabilidades

• Designing multi-touch nurture campaigns using HubSpot.
• Analyzing campaign data for ongoing improvements.
• Managing the full lifecycle of campaigns.

Conocimientos

Data-driven

Campaign strategy development

Project management

Referral marketing

Customer journey management

Herramientas

HubSpot

Marketo

Pardot

Descripción del empleo

Lifecycle Marketing Specialist - Referral & Engagement

Join Edpuzzle as a Lifecycle Marketing Specialist - Referral & Engagement. We are a leading edtech company with offices in San Francisco and Barcelona, serving teachers and students worldwide for over 10 years.

We foster an environment that supports learning, growth, and work-life balance, with high employee satisfaction scores in areas like Work-Life Balance (92%), Leadership (85%), and Employee Engagement (84%).

We are looking for a data-driven professional to manage the full lifecycle of automated marketing campaigns, from strategy to execution, aligned with our growth goals.

Responsibilities include:

1. Designing and optimizing multi-touch nurture campaigns using HubSpot, including segmentation, lead scoring, and AI automation.
2. Leading testing strategies and supporting global initiatives such as onboarding, retention, churn reduction, and acquisition.
3. Analyzing campaign data to derive insights for ongoing improvements.
4. Developing localization campaigns and implementing data-driven decisions to enhance performance.
5. Managing the full lifecycle of campaigns, ensuring alignment with company initiatives.
6. Compiling reports to inform growth strategies.
7. Travel may be required, including international trips.

Qualifications:

1. 5+ years in marketing, preferably in SaaS.
2. Experience with CRM and marketing automation platforms like HubSpot, Marketo, Pardot, or similar.
3. Strong background in referral marketing and customer journey management.
4. Data-driven with the ability to analyze large datasets and extract insights.
5. Skilled in campaign strategy development, testing, and iteration.
6. Excellent project management skills in fast-paced environments.
7. Knowledge of QA practices for marketing automation campaigns.
8. Proficiency in English.

Benefits include:

• Hybrid setup with flexible office use and remote work options.
• Private health insurance with AXA.
• Meal allowance of €2000 annually via Cobee.
• Flexible remuneration for childcare, transportation, and family health insurance.
• 24 paid holidays plus Christmas and New Year days.
• Flexible hours and reduced hours on Fridays.
• Remote-first policy with optional office use in Barcelona.
• Perks like free coffee, snacks, and drinks in the Barcelona office.

We are committed to non-discrimination and equal opportunity employment.