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A leading company in Electrification is seeking a Technical Product Marketing Specialist to drive the introduction of digital low-voltage solutions. This role involves developing marketing strategies, collaborating with sales teams, and requires a deep understanding of the low-voltage distribution market. Join a high-performance team and make a meaningful impact on smart energy management initiatives.
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Product Marketing Manager ELSP
In this role, you will champion the market introduction and growth of our cutting-edge digital low-voltage solutions, including cloud-connected devices and systems.The work model for the role is: #Li-hybridThis role is contributing to the Smart Power Division which is part of the Electrification Business in Spain. Main stakeholders are the local sales team, global Agile Units, ABB’s channel partners and end users.You will be mainly accountable for:• Develop and implement impactful product marketing strategies for the assigned area/segment, defining compelling value propositions and ensuring clear product positioning aligned with global strategy.• Own and achieve product marketing targets and budgets, proactively monitoring progress and implementing improvement plans to ensure success.• Create and execute the annual marketing plan in collaboration with relevant teams, developing business plans focused on market growth.• Develop and execute marketing strategies specifically for our digital offerings, translating complex technical features (like industrial communication protocols and cloud connectivity) into clear customer benefits and value propositions.• Lead market analysis efforts with the sales team, generating accurate forecasts and plans based on customer research, market conditions, and competitor insights.• Enable sales execution by providing targeted materials and strategic guidance to sales teams.• Enhance sales team effectiveness through comprehensive product knowledge training (technical and sales) and fostering a culture of knowledge sharing.• Collaborate with sales and technical teams to demonstrate how our digital and connected breaker portfolio helps customers achieve goals in energy efficiency, predictive maintenance, and smart energy management.You will join a high performance and collaborative team, where you will be able to thrive and contribute meaningfully to our shared success.
ABB’s Smart Power division is the technology leader, with solutions that make power supplies smart, connected and protected. Our product portfolio provides the latest and most advanced technologies in power conditioning, low-voltage circuit breakers, switches, motor protection and control, and safety products. With data driven insights the energy efficiency, reliability and management of electrical assets can be optimized.We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory