Technical Product Marketing Specialist – Breakers and Digital

ABB Schweiz AG; Sant Quirze del Vallès; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Technical Product Marketing Specialist to drive the market introduction of innovative digital low-voltage solutions. This role offers the opportunity to shape impactful marketing strategies, engage with cutting-edge technology, and collaborate with a dynamic team. You will be responsible for translating complex technical features into compelling customer benefits while enhancing sales effectiveness through training and targeted materials. Join a forward-thinking company that values diversity and empowers its employees to make a significant impact in the electrification sector. If you're ready to contribute to sustainable solutions, this role is perfect for you.

Servicios

Flexible work practices

Canteen

Company mobile phone

Learning & development offering

Employee Share Acquisition Plan

Formación

• Deep understanding of low-voltage electrical distribution and digitalization trends.
• Proven experience with industrial communication protocols and IoT concepts.

Responsabilidades

• Develop and implement product marketing strategies for digital low-voltage solutions.
• Collaborate with sales and technical teams to enhance customer engagement.

Conocimientos

Low-voltage electrical distribution knowledge

Technical understanding of circuit breakers

Industrial communication protocols

Cloud platforms and data analytics

Industry 4.0 concepts

Problem-solving skills

Bilingual in Spanish and English

Educación

Degree in Engineering or related field

Herramientas

Product Information Management (PIM) systems

Marketing Automation and Analytics tools

CRM and Sales Enablement tools

Microsoft Office Suite

Collaboration Tools (e.g., Microsoft Teams, Slack, Zoom)

Descripción del empleo

Technical Product Marketing Specialist – Breakers and Digital

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to

Product Marketing Manager ELSP

Your role and responsibilities

In this role, you will champion the market introduction and growth of our cutting-edge digital low-voltage solutions, including cloud-connected devices and systems. The work model for the role is: #Li-hybrid. This role is contributing to the Smart Power Division which is part of the Electrification Business in Spain. Main stakeholders are the local sales team, global Agile Units, ABB’s channel partners, and end users. You will be mainly accountable for:

1. Developing and implementing impactful product marketing strategies for the assigned area/segment, defining compelling value propositions and ensuring clear product positioning aligned with global strategy.
2. Owning and achieving product marketing targets and budgets, proactively monitoring progress and implementing improvement plans to ensure success.
3. Creating and executing the annual marketing plan in collaboration with relevant teams, developing business plans focused on market growth.
4. Developing and executing marketing strategies specifically for our digital offerings, translating complex technical features (like industrial communication protocols and cloud connectivity) into clear customer benefits and value propositions.
5. Leading market analysis efforts with the sales team, generating accurate forecasts and plans based on customer research, market conditions, and competitor insights.
6. Enabling sales execution by providing targeted materials and strategic guidance to sales teams.
7. Enhancing sales team effectiveness through comprehensive product knowledge training (technical and sales) and fostering a culture of knowledge sharing.
8. Collaborating with sales and technical teams to demonstrate how our digital and connected breaker portfolio helps customers achieve goals in energy efficiency, predictive maintenance, and smart energy management.

You will join a high-performance and collaborative team, where you will be able to thrive and contribute meaningfully to our shared success.

Qualifications for the role

• Deep understanding of the low-voltage electrical distribution market, including trends in digitalization and energy management.
• Strong technical understanding of low-voltage circuit breakers.
• Proven understanding of industrial communication protocols (e.g., Modbus, Profinet, EtherNet/IP) and IoT concepts within the industrial automation or energy management space.
• Experience with cloud platforms and data analytics related to energy management or electrical distribution systems is a strong plus.
• Familiarity with Industry 4.0 concepts and their application in electrical distribution.
• Expertise in Product Information Management (PIM) systems, Marketing Automation and Analytics, CRM and Sales Enablement tools, Microsoft Office Suite (PowerPoint, Excel, Word), Collaboration Tools (e.g., Microsoft Teams, Slack, Zoom).
• Strong problem-solving skills with an innovative approach.
• Extensive knowledge of low voltage distribution systems.
• Comfortable communicating in Spanish and English.
• Current visa/work permit valid in Spain.

Projects you might work on:

• Launching a new cloud-connected circuit breaker range to the Spanish market.
• Developing technical marketing materials and training programs focused on integrating our digital solutions into customers' existing Industry 4.0 infrastructure.

What's in it for you?

• Flexibility: we have hybrid work options, make the best out of them!
• Exposure to cutting-edge technology in Electrification and a visible impact on the future.
• Motivation by continuous improvement in what we do and how we do it, bring your know-how.

Benefits

• Flexible work practices
• Canteen
• Company mobile phone
• Learning & development offering
• Employee Share Acquisition Plan

More about us

ABB’s Smart Power division is the technology leader, with solutions that make power supplies smart, connected and protected. Our product portfolio provides the latest and most advanced technologies in power conditioning, low-voltage circuit breakers, switches, motor protection and control, and safety products. With data-driven insights, the energy efficiency, reliability, and management of electrical assets can be optimized. We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory