Technical Lead

Publicis Groupe España; Madrid; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flexible Benefits (Coverflex)

Growth opportunities

Free online training (LinkedIn/ Udemy)

Partner certifications (Meta/ Google/

Work from anywhere (#WorkYourWorld)

Holiday package

Well-being programs

Job summary

Publicis Groupe España is seeking a Technical Lead to join the MarTech team. You will shape technical ecosystems across CRM, CDP and Marketing Automation, define architectures, and drive integrations for client projects.

The role combines high-level architecture with hands-on execution, collaboration with vendors, and participation in opportunities to advance our AI and MarTech products. English proficiency required for global clients.

Qualifications

• Degree in Computer Science, Software Engineering, Telecommunications Engineering or similar.
• Strong experience in MarTech architecture and technical consulting.
• Solid knowledge of CRM, CDP and Marketing Automation.
• Professional English proficiency.

Responsibilities

• Perform technical audits and AS-IS/TO-BE analyses of MarTech ecosystems.
• Design architectures and roadmaps translating business requirements into scalable solutions.
• Lead technical side of MarTech implementations and integrations.
• Be a technical reference for clients and internal teams.
• Contribute to development of MarTech and AI products, integrating with platforms.
• Hands-on support for prototypes, APIs, integrations, and troubleshooting.

Skills

MarTech architecture

Technical consulting

RFPs & proposals

Client-facing skills

Leadership

Hands-on coding

Education

Degree in CS/Software Eng or similar

Tools

Adobe AEP

Adobe AJO

RT-CDP

Adobe Campaign

AEM

Salesforce Marketing Cloud

Salesforce Data Cloud

Braze

Microsoft Dynamics 365

Customer Insights

Job description

Company Description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health, Digitas Wysiwyg, Nurun), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health, Digitas Wysiwyg, Nurun), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Digitas is our specialized unit in data marketing that enables advertisers to delve into a holistic understanding of consumers, with the ability to create personalized audiences and activate them at scale.

Overview

We are looking for a Technical Lead to join our MarTech team at Publicis Groupe.

We are looking for a senior technical profile with a strong software engineering background and deep knowledge of MarTech, particularly across CRM, CDP and Marketing Automation.

This is not a campaign operations role. The person will help our clients understand and evolve their MarTech ecosystems, define technical solutions and architectures, support new business opportunities and contribute to the development of our own technology and AI products.

Responsibilities

• Perform technical audits and assessments of MarTech ecosystems, identifying gaps, risks and opportunities and defining AS-IS / TO-BE architectures.
• Design MarTech architectures and technology roadmaps, translating business requirements into scalable technical solutions.
• Participate in RFPs, pitches and technical proposals, defining and presenting the technical approach to clients.
• Act as a technical reference for clients and internal teams across CRM, CDP, Marketing Automation and customer data.
• Lead the technical side of MarTech implementations and integrations, coordinating developers, vendors and client stakeholders.
• Participate in the development of our own MarTech and AI products, integrating proprietary solutions with leading technology platforms.
• Be hands-on when required, supporting prototypes, APIs, integrations and technical troubleshooting.

Qualifications

Technology background

Experience with one or several major MarTech ecosystems is highly valued:

• Adobe: AEP, AJO, RT-CDP, Adobe Campaign, AEM.
• Salesforce: Marketing Cloud, Data Cloud.
• Braze
• Microsoft Dynamics 365 / Customer Insights

Knowledge of APIs, data architectures, cloud environments, identity and AI/GenAI integrations will also be valued.

What We're Looking For

• Degree in Computer Science, Software Engineering, Telecommunications Engineering or similar.
• Strong experience in MarTech architecture and technical consulting.
• Solid knowledge of CRM, CDP and Marketing Automation.
• Ability to combine technical depth with client-facing and consulting skills.
• Experience in technical presales, RFPs and solution design.
• Ability to lead technical teams while remaining hands-on when needed.
• Professional English.

Additional Information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.