Analyst AI

Publicis Groupe Holdings B.V; Madrid; On-site; EUR 28,000 - 36,000; Full time

Benefits offered by this job

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training via Marcel

Job summary

Publicis Groupe in Madrid is seeking a curious junior professional with a strong interest in AI, automation, data, and marketing technology. You will explore workflows, identify opportunities for AI-powered automation, and translate needs into concrete AI-enabled solutions that enhance campaigns and operations.

The role emphasizes hands-on design of AI agents, collaboration with data, engineering, media, and marketing teams, and ongoing experimentation to improve business impact.

Qualifications

• BA/BS in Business, Data Science, Computer Science, Engineering, or a related field.
• 0–2 years of experience in AI/ML, automation, MarTech, consulting, data, or digital products.
• Familiarity with Generative AI, LLMs, conversational AI, and workflow automation tools.
• Ability to analyze workflows and identify where AI and automation can create value.
• Strong analytical, problem-solving, and organizational skills.
• Ability to explain complex AI concepts to non-technical stakeholders.
• Proficiency with PowerPoint, Miro, and Excel.
• Curious and experimental mindset; test, learn, iterate quickly.

Responsibilities

• Design and build AI agents to automate tasks across data, media, and marketing.
• Analyze workflows and identify AI-powered automation opportunities.
• Translate business needs into functional and technical AI requirements.
• Collaborate with Data, Engineering, Media, and Marketing teams.
• Support orchestration of AI agents and automated workflows.
• Monitor agent performance, accuracy, efficiency, and impact.
• Test emerging AI models and tools; explore new business use cases.
• Create documentation, demos, and presentations for stakeholders.
• Prototype, test, learn, and iterate to improve solutions.

Skills

Analytical thinking

Problem solving

Organizational skills

Documentation

Explain AI concepts

Education

BA/BS in Business

Data Science

Computer Science

Engineering

Tools

LangChain

Zapier

OpenAI APIs

Job description

Company description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

We are looking for a curious and analytical junior profile with a strong interest in AI, automation, data, and marketing technology. Someone who enjoys understanding how workflows operate, identifying opportunities for improvement, and experimenting with AI agents to turn business needs into practical solutions.

Responsibilities

• Design and build AI agents to automate tasks and workflows across data, media, and marketing.
• Analyze existing workflows and identify opportunities for AI-powered automation, such as campaign optimization, insight generation, or audience planning.
• Translate business needs into functional and technical requirements for AI agents and workflows.
• Collaborate with Data, Engineering, Media, and Marketing teams to connect agents with datasets, APIs, and platforms.
• Support the orchestration of AI agents and automated workflows, connecting different tools and sources of information.
• Monitor agent performance, including accuracy, efficiency, and business impact, and identify opportunities for improvement.
• Test emerging AI models, tools, and frameworks alongside technical teams and explore new business use cases.
• Create clear documentation, demos, and presentations to make AI solutions easy to understand for non-technical stakeholders.
• Continuously prototype, test, learn, and iterate to improve existing solutions and explore new ones.

Qualifications

• BA/BS in Business, Data Science, Computer Science, Engineering, or a related field.
• 0–2 years of experience, including internships or academic projects, in areas such as AI/ML, automation, MarTech, consulting, data, or digital products.
• Familiarity with Generative AI, LLMs, conversational AI, and workflow automation tools.
• Ability to analyze workflows and identify where AI and automation can create value.
• Strong analytical, problem-solving, and organizational skills.
• Ability to explain complex AI concepts in a clear and simple way to non-technical stakeholders.
• Proficiency with documentation and presentation tools such as PowerPoint, Miro, and Excel.
• A curious and experimental mindset, with a willingness to test, learn, and iterate quickly.

Nice to have

• Hands-on experience with LLMs, APIs, or no-code/low-code AI platforms.
• Familiarity with tools and technologies such as LangChain, Zapier, or OpenAI APIs.
• Knowledge of marketing, media, audience, campaign, or data workflows.
• Personal, academic, or professional projects involving AI agents, automation, or AI-powered solution

Additional information

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.