Adtech Specialist

Publicis Groupe Holdings B.V; Madrid; Remote; EUR 42,000 - 60,000; Full time

Benefits offered by this job

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training

Partner Certifications

Work from anywhere

Holidays package

Well-being programs

Job summary

Publicis Groupe is seeking an Ad Tech Specialist to join its technology activation team. You will manage campaign trafficking, floodlights, and creative support while collaborating with offshore analytics and ad ops teams across multiple products and platforms.

The role requires English proficiency (C1+), a proactive mindset, and the ability to learn new processes quickly. A bachelor’s degree is expected, with strong Excel skills and team-oriented collaboration.

Qualifications

• Agency experience highly preferred.
• Proficient in English (C1 level or more) will be assessed at interview by the Talent Team.
• 2+ years of experience working with trafficking platforms (CM360) and Ad Verification platforms (IAS, DoubleVerify…).
• Knowledge of GMP (CM360, DV360, SA360, GA4).
• Candidate must be outgoing and able to integrate with a fast-paced digital planning team.
• Must have ability to learn new processes and technology quickly.
• Specifically, candidate must have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process.
• Bachelor’s degree
• Able to work independently, initiate their own projects as needed to streamline their workload, understand the business process and work in a team environment.
• Team player
• Problem solver with good analytical skills

Responsibilities

• Campaign trafficking, floodlights management and creative Support.
• Escalation Point for any internal Technology questions/ issues/POV.
• Collaborate offshore trafficking / Analyst teams of Technology Activation Specialists and ensure best-in-class service delivery.
• Organize and centralize, where possible, process and technologies working with other global TAAG leads and the adops hub.
• Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems.
• Contribution of solutions to incidents resolution.
• Contacts with planning and purchasing teams of Publicis Groupe agencies

Skills

Agency experience

English (C1)

Problem solving

Analytical skills

Teamwork

Education

Bachelor’s degree

Tools

CM360

DV360

SA360

GA4

IAS

DoubleVerify

Job description

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Zenith is a leading global media agency and is one of the agency brands within Publicis Groupe. We are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.

Are you looking to join an agency that blends data and technology to solve complex challenges for our clients? Do you want to understand how behavioral insights can be drawn from data, and how this can impact a programmatic strategy? If you're passionate about the marriage of data and digital, and the prospect of building a career in that space, then we want to hear from you! You’ll learn from the best and you’ll teach the best. If this sounds like you and you’ve got something to bring, come and join us!

Overview

About the role:

It is a great opportunity to be part of one of the most relevant communication groups worldwide and to work in an area in continuous expansion and growth such as technology. You will be a Ad Tech Specialist and you will work with top-tier brands on different platforms and with different products and services.

Responsibilities

How you’d spend your day:

• Campaign trafficking, floodlights management and creative Support
• Escalation Point for any internal Technology questions/ issues/POV
• Collaborate offshore trafficking / Analyst teams of Technology Activation Specialists and ensure best-in-class service delivery.
• Organize and centralize, where possible, process and technologies working with other global TAAG leads and the adops hub.
• Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems.
• Contribution of solutions to incidents resolution.
• Contacts with planning and purchasing teams of Publicis Groupe agencies

Qualifications

What we’re looking for:

• Agency experience highly preferred
• Proficient in English (C1 level or more) will be assessed at interview by the Talent Team
• 2+ years of experience working with trafficking platforms (CM360) and Ad Verification platforms (IAS, DoubleVerify…)
• Knowledge of GMP (CM360, DV360, SA360, GA4)
• Candidate must be outgoing and able to integrate with a fast-paced digital planning team.
• Must have ability to learn new processes and technology quickly.
• Specifically, candidate must have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process.
• Bachelor’s degree
• Able to work independently, initiate their own projects as needed to streamline their workload, understand the business process and work in a team environment.
• Team player
• Problem solver with good analytical skills

You will be someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where performance and technology come together.

You will hold a relevant educational background with a thorough understanding of how to mix campaigns performance and media buying with technology, with tight deadlines, as well as a deep knowledge of how digital marketing fits into a sales successful process.

Additional requirements:

• Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption.
• Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption.
• Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework

Additional information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex):Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities:You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training:You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications:You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere:Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays packageincluding your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being:We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.