Team Lead Marketing & Product Analytics (M/F/D)

buscojobs España; Madrid; Presencial; EUR 50.000 - 75.000; Jornada completa

Descripción de la vacante

A leading company is seeking a Marketing and Product Analytics Lead to drive insights and enhance customer journeys across platforms. In this leadership role, you will manage a team, set analytical direction, and foster a data-driven environment, collaborating closely with product and marketing teams to maximize engagement and conversion.

Servicios

Flex Work & Workation

Personal Development Support

Camper Budget

Corporate Discounts

Formación

• 5+ years in data/analytics roles, with 2+ years managing a team.
• Proven experience in mentoring analysts.
• Hands-on SQL experience and familiarity with data warehouses.

Responsabilidades

• Lead and develop a high-performing analytics team.
• Define marketing performance strategy and measurements.
• Create impactful dashboards and translate insights into recommendations.

Conocimientos

Leadership

Analytical Skills

SQL

Communication

GA4

Digital Marketing Metrics

Herramientas

Looker

Power BI

Metabase

Descripción del empleo

We’re looking for a Marketing and Product Analytics Lead (m / f / d) to unlock insights across the entire customer journey - from first click to booking and beyond. You’ll work closely with our Product and Marketing departments to understand how users reach and interact with our website, identify drop-offs, and uncover opportunities to improve engagement and increase conversion. Your work will shape how customers discover, explore, and experience our products.

WHY ROADSURFER?

• TEAM SPIRIT & TEAM EVENTS: Look forward to a collegial atmosphere with flat hierarchies, lots of fun, and regular team events such as sports sessions, pizza & beer evenings, etc.
• FLEX WORK & WORKATION: You are flexible in working hours. Our Flex Work Policy allows switching between office and home office, and working from abroad in Europe for one month per year.
• PERSONAL DEVELOPMENT: We support your growth through an individual Growth Plan and our Inhouse Academy.
• CAMPER BUDGET: Receive an annual camper budget to experience the #happyroadsurfing lifestyle.
• DISCOUNTS: Use our Corporate Benefits Platform, Travel Industry Card, and Family & Friends Discounts.

THE ROLE - YOUR PASSION

As a Marketing & Product Analytics Lead, you will head our insights function across growth and product, leading a team of analysts and steering the strategy for measuring, understanding, and improving customer journeys across platforms. This leadership role involves setting analytical direction, managing and mentoring analysts, and creating a data-driven environment — from attribution modeling to experimentation, GA4, and RFM segmentation.

You will be the key stakeholder for aligning teams around KPIs, driving insights, and enabling smarter decisions.

YOUR KEY RESPONSIBILITIES

• Lead and Develop a High-Performing Analytics Team: Manage analysts, ensure clear priorities, career growth, and engagement. Conduct regular 1:1s and foster a culture of curiosity and continuous learning.
• Define & Align on Marketing Performance Strategy: Develop measurement frameworks, own KPI trees, and collaborate with leadership to prioritize analyses.
• Turn Data into Business Action: Create impactful dashboards, present data clearly, identify trends, and translate insights into recommendations.
• Drive Strategic Modeling & Customer Insights: Lead marketing mix modeling, RFM segmentation, and collaborate with Martech and Data teams for integration.
• Apply Deep Knowledge of Web & Behavioral Analytics: Champion GA4 tracking, reporting, and behavioral analytics tools like Amplitude or Mixpanel.
• Be a Strategic Partner to the Business: Act as an advisor to Growth, Product, and C-Level stakeholders, aligning analytics with business priorities and translating data into narratives for decision-making.

WHAT YOU NEED TO SURF THE WAVE WITH US

• 5+ years in data/analytics roles, with 2+ years managing a team
• Proven experience in mentoring analysts
• Strong communication skills to align stakeholders
• Hands-on SQL experience and familiarity with data warehouses
• Expertise in GA4, event structuring, and insights extraction
• Knowledge of attribution and marketing mix modeling
• Experience with dashboard tools like Looker, Power BI, Metabase
• Understanding of digital marketing metrics, funnels, experiments, cohort analysis

READY TO SURF?

We look forward to your application! For questions, contact our recruiting team via : .

ABOUT #ROADSURFER

More than Europe's largest campervan rental company, we launched roadsurfer spots in 2021 — a platform for discovering and booking unique camping spots. We are growing fast. Join us on this journey. Our philosophy: rent an RV, start your adventure, be happy. Come ride the wave with us!