TAG Heuer Marketing Manager Iberia

LVMH Group; Madrid; Presencial; EUR 70.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Tailor-made onboarding

Product discounts

Learning platforms

Language courses

Health insurance

Life insurance

Wellhub membership

Descripción de la vacante

TAG Heuer, part of the LVMH Group, seeks a Marketing Manager in Madrid to lead the local brand plan and ensure alignment with global strategy. You will work from Madrid, driving growth and brand equity with cross-functional teams and a luxury-focused mindset.

The role requires strategic budget management, leadership of a small marketing team, and hands-on execution of the annual plan for Spain, including outlet and retail initiatives. Start date ASAP.

Formación

• Strategic & Financial expertise: Budget management and results orientation with data-driven decisions.
• Leadership & Team Management: Lead and mentor a high-performing marketing team across functions.
• Advanced Communication & Negotiation: Strong negotiation and stakeholder alignment skills.
• Planning & Execution: Meticulous planning and end-to-end project delivery.
• Executive Presence & Resilience: Polished presentation and decision-making under pressure.

Responsabilidades

• Lead end-to-end development and local execution of the annual Marketing Plan, aligning with Brand Director and Sales Director.
• Drive budget design, allocation, regular reforecasting, and follow-up to maximize sell-out performance.
• Oversee Trade Marketing initiatives and corners plan, managing subcontractors for flawless retail execution.
• Spearhead marketing strategy for Factory Outlets, including Madrid refurbishment and Barcelona opening incentives.
• Measure and report profitability and impact of all campaigns and retail investments.
• Lead, mentor, and develop the Marketing Coordinator for high performance and cross-functional collaboration.
• Deliver on objectives by driving market share, brand positioning, and customer experience.

Conocimientos

Budget management

Leadership

Communication & Negotiation

Planning & Execution

Executive presence

Descripción del empleo

Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win—every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

YOUR MISSION

As a TAG Heuer Marketing Manager, you will play a key role in creating, defining, and implementing the brand marketing plan in Spain, ensuring seamless alignment and synergy with the global corporate strategy of LVMH. Based in Madrid, you will thrive in a stimulating environment where innovation and excellence go hand in hand with team spirit and creativity. You will report directly to the Country Manager / TAG Heuer Brand Director.

Start date: As soon as possible

Job responsibilities

• Lead the end-to-end development, local execution, and supervision of the annual Marketing Plan, aligning brand strategy seamlessly with the Brand Director and Sales Director to drive commercial growth and brand equity.
• Drive the design, allocation, regular reforecasting, and strict follow-up of the annual marketing budget, strategically balancing investments between push and pull activities to maximize sell-out performance.
• Oversee all Trade Marketing initiatives and direct the comprehensive corners plan including CapEx and project management, selecting and managing specialized subcontractors to ensure flawless retail execution.
• Spearhead the marketing strategy for Factory Outlets, including the refurbishment execution for Madrid and the full brand-image development for the new Barcelona opening with targeted incentive programs.
• Measure, analyze, and report on the profitability and impact of all marketing campaigns and retail investments, ensuring data-driven decision-making across all channels.
• Lead, mentor, and develop the Marketing Coordinator to foster high performance and effective cross-functional collaboration.
• Deliver on the quantitative and qualitative objectives of the company by driving market share, brand positioning, and customer experience.

Profile

• Strategic & Financial expertise: Exceptional budget management and results orientation, translating financial data into actionable tools while maintaining unwavering persistence toward commercial and brand goals.
• Leadership & Team Management: Proven capacity to organize, inspire, and mentor a high-performing marketing team while fostering seamless cross-functional collaboration with sales, administrative, and back-office departments.
• Advanced Communication & Negotiation: Strong interpersonal and communication skills combined with expert negotiation abilities, leveraging data and strategic arguments to secure alignment and consensus with key stakeholders.
• Planning & Execution: Superior planning and organizing capabilities paired with meticulous attention to detail, ensuring flawless end-to-end execution across all marketing touchpoints and projects.
• Executive Presence & Resilience: Impeccable professional presentation and executive presence suited for the luxury sector, backed by high stress tolerance and decisive judgment under pressure.

Additional information

• Tailor-made onboarding program
• Career and development opportunities within the LVMH Group (internal training, mentoring, international mobility, and much more!)
• Exclusive discounts on selected TAG Heuer and LVMH products
• Access to cutting-edge learning platforms to support continuous professional development and skill enhancement.
• Language academy enrollment for those wishing to learn a new language or perfect an existing one.
• Health and life insurance coverage.
• Wellhub membership, providing access to a wide range of wellness benefits and resources.

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.