Strategic Partner Italy - Uw288

Descripción del trabajo

As the Head of Brand & Creative at Tara, you will be responsible for shaping and elevating our brand identity across all touchpoints—haircare, skincare, and bodycare. You will lead a small but high-impact creative team (designers, copywriters, content producers) and collaborate cross-functionally to ensure Tara’s brand voice, visuals, and storytelling remain consistent, compelling, and aligned with our global growth strategy.

Key Responsibilities

Creative Direction & Leadership

• Oversee all creative deliverables, from initial concepting to final execution (campaigns, packaging, digital and print assets).
• Provide clear creative briefs and guidelines to in-house and external creative resources (e.g., agencies, freelancers).
• Coach, mentor, and inspire a small team of designers, copywriters, and content creators to produce consistent, high-quality work.

Content Development & Storytelling

• Develop and execute brand storytelling across channels (social media, email marketing, product packaging, in-store experiences).
• Collaborate with the Head of Growth & Digital Marketing on content strategies that drive brand engagement and conversion.
• Ensure all content resonates with diverse audiences in Spain, the U.S., and the Gulf, adapting messaging where necessary.

Packaging & Visual Merchandising

• Collaborate with Product Development and Operations to ensure product packaging aligns with brand guidelines and regulatory requirements in each region.
• Lead visual merchandising strategies for offline retail, pop-ups, and partner stores (e.g., salons, spas, department stores).

Brand Campaigns & Initiatives

• Plan and execute integrated brand campaigns (seasonal, product launches, brand awareness pushes), working with cross-functional partners (sales, digital, PR).
• Manage the creative budget, allocating resources efficiently to maximize impact and ROI.

Cross-Functional Collaboration

• Partner with the Head of Partnerships & Regional Marketing to tailor brand strategies for local market preferences and cultural events (e.g., Ramadan / Eid promotions, regional holidays).
• Work closely with Product Development to highlight unique product attributes (e.g., clean ingredients, cruelty-free certifications).

Analytics & Continuous Improvement

• Track key performance indicators (KPIs) related to brand awareness, engagement, and customer perception.
• Leverage data to optimize campaign creative, messaging, and channel mix.
• Present insights and recommendations to CMO and other stakeholders regularly.

Qualifications & Experience

• Education: Bachelor’s degree (Master’s preferred) in Marketing, Branding, Design, Communications, or a related field.
• Experience: 6+ years of professional experience in brand management, creative direction, or marketing communications—ideally within the beauty, personal care, or consumer goods industry.
• Leadership: Demonstrated success in building and managing small creative teams, driving accountability, and cultivating a collaborative environment.
• Global / Regional Exposure: Experience working with or managing brands across multiple geographies, with an understanding of cultural nuances (EU, U.S., Gulf markets).
• Technical Skills: Proficiency in creative tools (Adobe Creative Suite or similar). Familiarity with project management tools (Asana, Trello, etc.) is a plus.
• Analytical Skills: Ability to leverage consumer insights, brand metrics, and market research to inform creative decisions and measure brand performance.

Key Competencies & Personal Attributes

• Strategic Vision: Strong ability to see the big picture while simultaneously guiding day-to-day creative operations.
• Creative Flair: A passion for storytelling, design, and innovation, with an eye for aesthetics and detail.
• Collaboration & Communication: Exceptional written and verbal communication skills; able to align multiple stakeholders around a shared brand vision.
• Adaptability: Comfortable working in a fast-paced, high-growth environment and pivoting quickly based on new data or market feedback.
• Cultural Sensitivity: An understanding of and respect for cultural differences, ensuring brand messaging resonates across different global markets.
• Leadership & Mentorship: A supportive leader who motivates and develops team members, fostering creativity and accountability.