Strategic Marketing Professional

beBeeStorytelling; Málaga; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in Málaga is seeking a Marketing Manager to drive U.S. projects. This strategic role entails developing a comprehensive marketing plan, managing campaigns across digital platforms, and leveraging storytelling to connect with communities. Candidates should have extensive marketing experience, strong analytical skills, and proficiency with CRM tools.

Servicios

Collaborative and multicultural work environment

Ongoing training and career development resources

Direct involvement in U.S.-based projects with social impact

Formación

• 6+ years of marketing experience, ideally in the U.S. market.
• Experience aligning marketing with sales strategies.
• Proficient in English, understanding U.S. audience tone is a plus.

Responsabilidades

• Develop and execute marketing strategies aligned with company goals.
• Manage multichannel campaigns and analyze performance metrics.
• Create and implement storytelling strategies for audience engagement.

Conocimientos

Digital strategy

Content creation

Performance marketing

Strong storytelling

Analytical mindset

Herramientas

HubSpot

Descripción del empleo

We are seeking a highly skilled and experienced Marketing Manager to lead our marketing initiatives for U.S.-focused projects. This is a strategic and hands-on role where you will help shape the voice and identity of a brand committed to providing care, dignity, and support to families.

The successful candidate will be responsible for developing and executing a comprehensive marketing plan aligned with company growth goals and sales objectives.

Key Responsibilities :

• Develop and execute a marketing strategy that reflects the values of compassion, trust, and cultural sensitivity.
• Define and maintain consistent marketing themes that reflect our mission and values, ensuring each campaign reinforces a unified and emotionally resonant brand identity.
• Create and implement storytelling strategies that emotionally connect with our audience, showcasing real stories of care, dignity, and impact. Help bring to life the journeys of our caregivers and clients, building a brand that people trust, relate to, and remember.
• Plan and manage campaigns across digital platforms, including social media, email marketing, SEO / SEM, PPC, and display advertising.
• Leverage tools like HubSpot for campaign automation, lead tracking, segmentation, and performance analytics.
• Optimize website content and user experience to increase traffic and conversions.
• Design and execute offline campaigns such as radio ads, billboards, flyers, podcasts, and community events.
• Integrate traditional media with digital strategies for cohesive multichannel campaigns.
• Collaborate closely with sales teams to ensure marketing efforts support all stages of the sales funnel—from lead generation to conversion.
• Analyze campaign performance metrics (e.g., ROI, conversion rates) and refine strategies for optimal results.
• Create compelling content tailored to diverse audiences, focusing on empathy, clarity, and relevance.

Requirements :

• 6+ years of marketing experience, ideally with exposure to the U.S. market.
• Work 2PM to 10 PM Monday to Friday Local Malaga Time.
• Proven experience in digital strategy, content creation, and performance marketing.
• Experience with HubSpot or similar CRM and marketing automation tools.
• Strong storytelling and brand communication skills.
• Proficient in English; understanding of U.S. market and audience tone is a plus.
• Experience aligning marketing with sales strategies and business goals.
• Analytical mindset with the ability to translate data into actionable insights.

Benefits :

• A collaborative and multicultural work environment in Málaga's Soho district.
• Direct involvement in U.S.-based projects with strong social impact.
• Ongoing training and career development resources.

About Us :

We believe in using storytelling and strategic marketing to connect with people and make a real difference. If you're passionate about shaping a meaningful brand and making a lasting impact, we'd love to hear from you.