Strategic Marketing Director

WANTED Executive SearchCareer AdvisorCoaching; Madrid; Presencial; EUR 70.000 - 120.000; Jornada completa

Descripción de la vacante

A leading company in the food and FMCG sector is seeking a Strategic Marketing Director with a strong background in market intelligence and brand management. This role involves leading market research, implementing business strategies, and driving innovation across business units. Ideal candidates will have over 8 years of experience in strategic marketing, a relevant university degree, and excellent communication skills. This position offers an exciting opportunity to shape the company's brand strategy and market positioning.

Formación

• 8+ years of experience in strategic marketing roles within FMCG.
• Expert-level knowledge of Market Insights and Business Intelligence.
• Fluent in Spanish and English; French or other languages are a plus.

Responsabilidades

• Lead market research and identify business opportunities.
• Implement Business Intelligence for strategic planning.
• Drive brand development and ensure consistency across units.

Conocimientos

Digital and omnichannel strategy

E-commerce and content marketing

Market Insights and Business Intelligence

Strategic Brand Development

Communication and presentation skills

Analytical thinking

Business acumen

Educación

University degree in Business Administration, Marketing, or International Trade

Postgraduate studies in Strategic Marketing

Herramientas

Microsoft Office

CRM systems

AI productivity tools

Descripción del empleo

Strategic Marketing Director (market insights / BI)

International scope | Food & Fast-Moving Consumer Goods (FMCG)

Our client, a leading company in the food and FMCG sector, is seeking a Strategic Marketing Director (M / F) with a solid background in fast-moving consumer goods and a passion for market intelligence, strategic branding, and customer-focused innovation.

We are looking for a professional who can translate data into strategic decisions, strengthen brand positioning, and lead innovation across different business units and markets.

Main Objectives of the Role :

• Lead market research (trends, products, customers, competitors) and identify business opportunities.
• Implement a Business Intelligence approach to support the Business Unit’s strategic planning and operations.
• Execute the company’s commercial strategy by promoting customer centricity and new product development aligned with brand values.
• Review and update the product launch process and lead successful market entries.
• Define and drive the company’s communication strategy in coordination with the corporate communication team.
• Lead and implement the brand strategy globally.
• Support the preparation of country-level commercial plans together with sales teams.

Key Responsibilities :

• Market Insights & Business Intelligence - Develop and lead a robust market research framework to analyze trends, customer behavior, and competition. Establish a reporting and analysis system to support strategic decision-making and opportunity identification.
• Information Management - Structure and manage market information for value creation and product development. Deliver clear, actionable reporting to support business planning and cross-functional decision-making.
• New Product Development - Lead the NPD process and coordinate cross-functional teams for new product launches. Define milestones, KPIs, testing protocols, and launch deliverables. Ensure alignment with market expectations and internal business goals.
• Corporate Communication - Define and lead the external and internal communication strategy. Promote the company’s vision, values, and market positioning in coordination with the corporate team.
• Commercial Support - Collaborate with sales teams to support strategic planning at the country level, aligned with corporate goals.
• Strategic Brand Management - Drive brand development and ensure consistency across business units. Guide local marketing efforts to align with the overall brand strategy and positioning.

Candidate Profile :

• University degree in Business Administration, Marketing, International Trade, or similar. Postgraduate studies in Strategic Marketing or related disciplines preferred.
• 8+ years of experience in strategic marketing roles within FMCG, with a strong background in :
• Digital and omnichannel strategy
• E-commerce and content marketing
• P&L responsibility and investment optimization
• Reporting to senior executive / C-level stakeholders
• Expert-level knowledge of Market Insights and Business Intelligence.
• Strong experience in Strategic Brand Development.
• Excellent communication and presentation skills.
• Used to working with high-performance teams and senior management.
• Strategic mindset, analytical thinking, and creativity.
• Strong business acumen and passion for value creation.
• Proficiency in Microsoft Office, CRM systems, and AI productivity tools.
• Fluent in Spanish and English ; French or other languages are a plus.
• Flexible, self-motivated, and capable of working autonomously.

This opportunity is ideal for a strategic thinker with a global vision and a deep understanding of consumer behavior , who enjoys translating market knowledge into concrete business actions.

All inquiries will be handled confidentially.

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