Strategic Marketing Director

TN Spain; Ciudad Real; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An established industry player in the food and FMCG sector is seeking a Strategic Marketing Director to lead market insights and innovation. This role involves translating data into strategic decisions, enhancing brand positioning, and executing a customer-centric commercial strategy. The ideal candidate will have over 8 years of experience in strategic marketing, a strong background in digital and omnichannel marketing, and the ability to work with senior stakeholders. Join a dynamic team where your strategic thinking and consumer insights will drive impactful business strategies.

Formación

• 8+ years in strategic marketing within FMCG required.
• Degree in Business or Marketing; postgraduate preferred.

Responsabilidades

• Lead market research and identify business opportunities.
• Drive brand strategy and ensure consistency across markets.

Conocimientos

Market Insights & Business Intelligence

Strategic Branding

Communication Skills

Digital Marketing

E-commerce

P&L Management

Content Marketing

Analytical Skills

Creativity

Business Acumen

Educación

Degree in Business or Marketing

Postgraduate Degree

Herramientas

Office Suite

CRM Tools

AI Tools

Descripción del empleo

Social network you want to login/join with:

col-narrow-left

Client:

Location:

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

27.04.2025

Expiry Date:

11.06.2025

col-wide

Job Description:

Strategic Marketing Director (market insights/BI)

Location: Galicia

Scope: International | Food & Fast-Moving Consumer Goods (FMCG)

Our client, a leading company in the food and FMCG sector, is seeking a Strategic Marketing Director (M/F) with a strong background in FMCG, market intelligence, strategic branding, and customer-focused innovation. The successful candidate will translate data into strategic decisions, enhance brand positioning, and lead innovation across business units and markets.

Main Objectives of the Role:

• Lead market research and identify business opportunities.
• Implement Business Intelligence to support strategic planning.
• Execute commercial strategy promoting customer centricity and new product development.
• Review and lead product launch processes.
• Define and drive the company’s communication strategy.
• Lead global brand strategy.
• Support country-level commercial planning with sales teams.

Key Responsibilities:

1. Market Insights & Business Intelligence: Develop research frameworks, analyze trends, and establish reporting systems.
2. Information Management: Structure market information for value creation and product development.
3. New Product Development: Lead NPD processes, coordinate teams, define milestones and KPIs.
4. Corporate Communication: Lead external/internal communication strategies.
5. Commercial Support: Collaborate with sales for strategic planning.
6. Strategic Brand Management: Drive brand development and ensure consistency.

Candidate Profile:

• Degree in Business, Marketing, or related fields; postgraduate preferred.
• 8+ years in strategic marketing within FMCG.
• Expertise in digital, omnichannel, e-commerce, P&L, and content marketing.
• Experience with senior stakeholders.

Skills & Competencies:

• Expertise in Market Insights & Business Intelligence.
• Strong strategic branding skills.
• Excellent communication and presentation skills.
• Experience working with high-performance teams and senior management.
• Strategic, analytical, creative mindset.
• Business acumen and passion for value creation.
• Proficiency in Office, CRM, AI tools.
• Fluent in Spanish and English; French a plus.
• Self-motivated and autonomous.

This role suits a strategic thinker with global vision and deep consumer insights, capable of translating market knowledge into actionable business strategies. All inquiries will be handled confidentially.