Strategic Marketing Consultant

The Institute for Advanced Architecture of Catalonia (IAAC) is seeking a Strategic Marketing Consultant for a full-time, on-site, 4-month freelance engagement to refine our marketing strategy and enhance ongoing initiatives. The ideal candidate will bring proven experience in marketing strategy, a strategic mindset, strong analytical skills, and the ability to coordinate diverse marketing initiatives to maximize impact.

Key Responsibilities :

1. Analyze and interpret SEM, SEO, and analytics reports to gain a clear understanding of marketing performance.
2. Develop a data-driven marketing strategy to increase admissions, engagement, and visibility.
3. Identify areas for improvement and implement targeted actions to optimize lead generation and conversion.
4. Collaborate with internal teams and external service providers to ensure a cohesive marketing approach.
5. Monitor performance, optimize campaigns, and provide strategic reporting to support data-informed decision-making.

Requirements :

1. Proven experience in marketing strategy, digital marketing, and analytics-driven decision-making.
2. Strong analytical skills and the ability to interpret and integrate data from multiple sources.
3. Proficiency in SEO, SEM, web analytics, and marketing automation tools.
4. Ability to develop and implement strategic marketing plans within a defined timeframe.
5. Excellent communication and project management skills.
6. Proven expertise in marketing for the higher education sector will be a significant asset for this role.
7. Interest in design, technology, and innovation is a plus.

Compensation :

The compensation package will reflect the candidate's skills, experience, and industry knowledge.

This position requires immediate availability to start. If you are a results-driven marketing professional based in Barcelona who thrives in a dynamic and creative environment, we would love to hear from you! Apply now by sending your CV and a brief motivation letter with the subject Strategic Marketing Consultant.

Job Location : Barcelona, Spain

Company / Institute : Institute for Advanced Architecture of Catalonia (IAAC)

Diversity Commitment :

IAAC is committed to creating a diverse and inclusive organizational culture. We evaluate qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, national origin, disability, age, marital status, and other legally protected characteristics. IAAC respects EU and local data protection laws.