Strategic Influencer Marketing & PR Lead – Iberia Beauty

Wella International; Madrid; Hybrid; EUR 70.000 - 95.000; Vollzeit

Zusammenfassung

Wella International is seeking a highly strategic Communications Manager to lead Iberia communications for Spain and Portugal across Wella Professionals, Sebastian Professional, OPI, Nioxin, System Professional and Briogeo.

The role blends influencer marketing, PR, social media and media amplification, partnering with local and regional teams, agencies and journalists to drive brand awareness, advocacy and business growth.

Qualifikationen

• Strategic communications planning across Iberia.
• Lead influencer marketing across brands within scope.
• Develop press materials and manage media relationships.
• Oversee social media strategy and content calendars.
• Collaborate with agencies and partners to ensure local relevance.

Aufgaben

• Develop and execute integrated communications strategy across Spain and Portugal.
• Lead influencer activation plans to maximize reach and engagement.
• Build and lead PR strategy for Iberia with journalists and industry leaders.
• Coordinate with marketing and agencies to align content calendars with brand objectives.
• Monitor trends, media landscape and performance to optimize campaigns.
• Drive professional community initiatives and relationships with salon professionals and educators.

Kenntnisse

Strategic thinking

Leadership

Influencer marketing

Public relations

Social media

Content strategy

Ausbildung

Bachelor's degree in Communications

Tools

Cision

Meltwater

Hootsuite

Sprinklr

Jobbeschreibung

Wella International is seeking a highly strategic Communications Manager to lead Iberia communications for Spain and Portugal across Wella Professionals, Sebastian Professional, OPI, Nioxin, System Professional and Briogeo.

The role blends influencer marketing, PR, social media and media amplification, partnering with local and regional teams, agencies and journalists to drive brand awareness, advocacy and business growth.