Store Manager Barcelona

Descripción del trabajo

The Role : Digital Performance Manager (EMEA ANZ)

Location : Remote (UK or Spain)

Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, CUB CADET, STANLEY and BLACK+DECKER.

What You’ll Do

• Align digital media strategy with the Senior Manager's direction and company principles.
• Collaborate to ensure brand strategies fit the Digital Transformation roadmap.
• Create a Test & Learn roadmap to identify effective strategies and share insights.
• Refine target audiences and set annual media goals for two brands.
• Coordinate with cross-functional teams for strategic campaign directions.

Campaign Planning and Execution :

• Brief and manage communications with digital agencies for media plans.
• Lead campaign setup, optimization, and reporting.
• Provide updates on market issues and campaign status.
• Manage budgets, track performance, and assist with financial processes.
• Monitor campaign performance and provide strategic feedback.
• Work with the Analytics Manager on campaign dashboards and insights.

Cross-Functional Collaboration :

• Align search strategy with the Regional Digital Marketing Manager.
• Plan campaigns with the Regional Sr Manager for DEWALT and STANLEY.
• Integrate product reviews into campaigns with the Operations Coordinator.
• Ensure proper analytics setup with the Analytics Manager.

Who You Are

• Proficient in media buying platforms (Meta, Google, Amazon, TikTok) and knowledgeable in online media planning, brand, and performance media fundamentals.
• Independent, detail-oriented, and passionate about digital marketing with expertise in Display, Video, SEM, PPC, Social, Programmatic, and data-driven marketing tools like Google Analytics.
• Strong understanding of legal and compliance issues, including GDPR and CCPA, with the ability to develop clear and persuasive performance reports.
• Skilled in stakeholder management, storytelling, and effective communication, both written and oral, to convey digital marketing strategies and insights.
• Comfortable attending events and delivering presentations, with the ability to organize ideas logically and sequentially.

What You’ll Receive

• An attractive salary & benefits package.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Excellent opportunities for continuous professional development.

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to :

• Grow : Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn : Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
• Belong : Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• Give Back : Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Seniority level: Associate

Employment type: Full-time

Job function: Marketing, Manufacturing and Construction