Sr Regional Marketing Manager, Spain and Italy

Proofpoint; Madrid; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Flexible work environment

Wellness and community days

Job summary

Proofpoint is hiring a Senior Regional Marketing Manager for Spain and Italy. Based in Milan or Madrid, you’ll own the regional marketing plan, lead demand gen, events, and channel programs, and align closely with regional sales. You’ll drive ABM initiatives, localize campaigns, and report on pipeline contributions.

Fluency in English plus Spanish or Italian is required. You will collaborate with cross-functional teams, manage budgets, and guide strategists while executing hands-on programs in a

Qualifications

• Proven B2B marketing experience in SaaS, cloud, or IT security.
• Strong understanding of modern B2B marketing methods; can guide strategy and execute.
• Comfortable using AI in day-to-day marketing.
• Confidence working with sales leadership.
• Strong event management experience.
• Demand gen across the full mix: digital, social, content, webinars, paid, and field.
• Experience running programs through resellers and partners.
• Salesforce experience required.
• Fluent English and fluent Spanish or Italian.
• A creative thinker who brings new ideas and is comfortable challenging the default.
• Resilience and drive to thrive in a fast-moving market.

Responsibilities

• Own the regional marketing plan across demand gen, channel, events, and field with budgets and quarterly/annual targets for Spain and Italy.
• Be the single point of contact between marketing and regional sales leadership and align priorities.
• Partner with the ABM Director to implement regional account-based programs.
• Create and run Proofpoint events in region from concept to follow-up.
• Run partner marketing programs with resellers and strategic partners to drive pipeline.
• Coordinate with digital team for integrated campaigns: webinars, paid media, and content.
• Localise campaigns for Spain and Italy and brief agencies as needed.
• Attend regional sales meetings and report on program performance and ROI.
• Collaborate with Product Marketing and PR to shape regional messaging.
• Build cross-sell, upsell, and competitive take-out programs.
• Report quarterly on programs with results and recommendations.

Skills

B2B marketing experience

SaaS marketing

ABM and events

Demand gen across digital channels

Partner/channel marketing

Sales leadership collaboration

AI in marketing

Event management

Strategic planning

Content marketing

Tools

Salesforce

Job description

Milan, Italy

Madrid, Spain

Full time

R14945

About Us:

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work:

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

Bold in how we dream and innovate

Responsive to feedback, challenges and opportunities

Accountable for results and best in class outcomes

Visionary in future focused problem-solving

Exceptional in execution and impact

The role

Proofpoint is a fast-growing US cybersecurity company extending its presence across EMEA. As Sr Regional Marketing Manager for Spain and Italy, you're the face of marketing to regional sales. You own the regional marketing plan and represent the full marketing scope to the regional sales leader. Spain and Italy are equal priorities in the region.

This is the connective role between marketing and sales in region. You bring a strong understanding of events, ABM and digital, and can guide strategy or roll up your sleeves and execute.

What you'll own

• Own the regional marketing plan across demand gen, channel, events, and field. You're accountable to quarterly and annual targets and budget for Spain and Italy.

• Be the single point of contact between marketing and regional sales leadership. Represent the full marketing scope to sales, translate their priorities into programs, and keep both sides aligned.

• Partner with the ABM Director to bring account-based programs to life in region. You guide and support the execution of the regional plays.

• Create and run Proofpoint events in region. You own them start to finish: concept, format, venue, content, invites, and follow-up, including Proofpoint conference, executive roundtables, CISO dinners, and field events.

• Run partner marketing programs with our resellers and strategic partners. Build joint and co-funded campaigns that drive pipeline through the channel.

• Work with the digital team to run integrated campaigns that feed the regional plan: webinars, content syndication, paid media, and email.

• Localise corporate EMEA campaigns for the Spanish and Italian markets and brief agencies where needed.

• Keep sales and marketing tight. Join the quarterly regional sales meetings with the mid-market and enterprise teams and report on what’s working.

• Partner with Product Marketing and PR to shape messaging for Spain and Italy.

• Build cross-sell, upsell, and competitive take-out programs to grow our footprint.

• Report quarterly on every program: responses, MQLs, and marketing contribution to pipeline. Bring the recommendation, not just the number.

What you bring

• Proven B2B marketing experience in SaaS, cloud, or IT security.

• A strong understanding of modern B2B marketing methods. You can guide strategy and execute the plays, even though you won't own the program in this role.

• Comfortable using AI in your day to day. We run an active AI program in marketing and want people who already work this way.

• Confidence working with sales leadership. You can hold the room with a regional sales leader and represent marketing credibly.

• Strong event experience. You've built and run your own events, not just shown up to them.

• Demand gen across the full mix: digital, social, content, webinars, paid, and field.

• Experience running programs through resellers and partners. Specific channel marketing experience is a plus.

• Salesforce experience required.

• Fluent English and fluent Spanish or Italian.

• A creative thinker who brings new ideas and is comfortable challenging the default.

• Resilience and drive to thrive in a fast-moving market.

Location and travel

• Based in Milan, Italy or Madrid, Spain.

• Around 20% travel, primarily across Spain and Italy.

#MC4

Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:

• Competitive compensation

• Comprehensive benefits

• Career success on your terms

• Flexible work environment

• Annual wellness and community outreach days

• Always on recognition for your contributions

• Global collaboration and networking opportunities

Our Culture:

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to [e-mail] .

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Find your network, your allies, and your biggest fans. We know that work is simply better when you’re surrounded by people who inspire you—who share ideas, cheer you on, and genuinely want to see you succeed. That’s why we offer social circles, sponsored networks, and connection points across teams and time zones—to help you find your people, build your community, and thrive together.

This isn’t just a job—it’s a mission to protect people and defend data in a world that never slows down. We’re building the future of human-centric cybersecurity, and that future belongs to all of us. We take ownership, move fast, and hold ourselves accountable—because that’s what it takes to stay ahead. And we do it together, winning as one.

Be empowered to reach your full potential through meaningful challenges and personalized support—designed around you and your goals. Whether you're growing as a leader or leveling up from great to exceptional as an individual contributor, we’re here to help you get there.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.