Marketing Operations Specialist, Spain & Latam

Keyfactor; Madrid; Hybrid; EUR 36,000 - 48,000; Full time

Benefits offered by this job

Second Fridays off

Paid parental leave

Competitive time off

Ambassadors via Culture Committees

Wellbeing resources

Volunteer days

Talent development meetings

Job summary

Keyfactor is seeking a Marketing Operations Specialist to lead operational marketing in Madrid, with a focus on market research, events, and outbound campaigns. The role is hybrid and requires Portuguese language proficiency and familiarity with LATAM markets.

You will manage end-to-end outreach programs, ensure data quality in CRM, and deliver analytical reports to support commercial decisions. Strong teamwork and project management are essential.

Qualifications

• Bachelor's degree or equivalent in Marketing or related fields.
• Proven experience in marketing operations and data management.
• Strong analytical, communication, and project management skills.
• Experience with CRM and marketing automation (Salesforce, HubSpot).
• Fluency in Portuguese and knowledge of Brazilian market.
• Fluency in Spanish and English.

Responsibilities

• Lead in-depth analysis of marketing performance data and identify optimization opportunities.
• Design and execute direct outreach campaigns (email and calls) for events, webinars, and brand activities.
• Maintain high-quality marketing databases through data cleansing, segmentation, enrichment, and scoring.
• Identify and implement process improvements to optimize marketing workflows.
• Manage relationships with external vendors and agencies for surveys and campaigns.
• Lead advanced segmentation strategies in the CRM for targeted campaigns.
• Monitor KPIs and drive end-to-end performance optimization through data-driven insights.
• Plan and coordinate market research projects, including survey design and analysis.
• Produce strategic reports and insights from surveys, CRM, and digital campaigns.
• Provide strategic recommendations to enhance campaign impact and market understanding.

Skills

Marketing operations

Data management

Process optimization

CRM platforms

Marketing automation

Excel / Reporting

Spanish & English

Project management

Communication

Education

Bachelor's degree or equivalent

Tools

Salesforce

HubSpot

Job description

Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world's largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you're looking for work that matters and a team that brings out your best, we hope you'll trust your future with Keyfactor!

Title: Marketing Operations Specialist (Portuguese speaker)

Location: Madrid, Spain (Hybrid)

Job Function: Marketing

Employment Type: Full-time

Job Summary

Keyfactor is one of the world’s leading companies for Machine Identity, Certificate Lifecycle Management and Public Key Infrastructure (PKI) Solutions. We’re expanding rapidly and growing in terms of both revenue, number of customers and personnel. The company helps security teams manage cryptography as critical infrastructure by simplifying PKI, automating certificate lifecycle management, and enabling crypto-agility at scale.

In 2019, Keyfactor decided to widen its investment and acquired Redtrust, a Spanish company pioneer in the management of people’s identity through the custody and management of digital certificates. Redtrust has a strong reputation for providing top-notch products and services in Spain. The expansion to the Latin American market is a natural progression for the company, which aims to meet the growing demand for secure digital signing tools in the region.

Redtrust is seeking a Marketing Operations Specialist to lead operational marketing and market research initiatives aimed at generating qualified opportunities, optimizing event participation, and gaining strategic insights into customers and markets. The role will be responsible for the end-to-end management of outreach campaigns (emailing, calls, surveys) and for producing analytical reports that support commercial and marketing decision-making. Handles day-to-day operational tasks, including process management and performance metrics. Supports marketing teams by ensuring efficient execution of campaigns and workflows, and contributes to the optimization of marketing operations.

The working hours will be 10:00am – 7:00pm (one hour - lunch break) to cover part of LATAM timezone hours. The position requires fluency in written & verbal Portuguese and understanding of Brazilian market.

Job Responsibilities

• Lead in-depth analysis of marketing performance data, identifying trends and opportunities for optimization.
• Design and execute direct outreach campaigns (email and calls) to promote and invite audiences to events, webinars, and brand activities.
• Ensure high-quality marketing databases by overseeing data cleansing, segmentation, enrichment, and scoring to drive scalable growth and performance optimization.
• Identify and implement process improvements to optimize marketing workflows and enhance team productivity.
• Manage relationships with external vendors, external agencies involved in surveys, and service providers to ensure alignment and quality execution.
• Lead efforts to implement advanced segmentation strategies in the CRM, ensuring accurate targeting for marketing campaigns.
• Monitor and analyze campaign and event KPIs, ensuring end-to-end performance traceability and driving continuous optimization through data-driven insights.
• Plan and coordinate market research projects, including survey design, audience segmentation, execution, and results analysis.
• Produce strategic reports and insights based on qualitative and quantitative data (surveys, CRM, digital campaigns, etc.), identifying trends and opportunities.
• Provide strategic recommendations to enhance campaign impact and deepen market understanding.

Minimum Qualifications, Education and Skills

• Bachelor's degree or equivalent experience in Marketing, Sociology, Business Administration, Market Research and similar areas.
• Strong experience in marketing operations, data management, or process optimization.
• Expert analytical and technical skills, excellent communication, and project management skills.
• Proficiency in marketing tools and software. Strong knowledge of CRM and marketing automation tools (Salesforce, HubSpot, etc.).
• High analytical skills and strong command of reporting tools (advanced Excel, Google Data Studio, Power BI, or similar).
• Ability to lead small projects, innovate within the role, and provide training to peers.
• Comprehensive knowledge of industry standards, company operations, and advanced methodologies. Preferably with previous experience in B2B technology or cybersecurity environments.
• Understanding of Brazilian market and fluency in Brazilian Portuguese is essential.
• Fluency in Spanish and English language.

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special:

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
• Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

Trust is paramount.

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.

Customers are core.

We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

Innovation never stops, it only accelerates.

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.

We deliver with agility.

We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.

United by respect.

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Teams make “it” happen.

Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via [e-mail] and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.