Sr Product Manager

EFI; Castellón de la Plana; Presencial; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

EFI, a leader in the printing industry, is seeking a Senior Product Manager to oversee a product line from concept to market launch. The ideal candidate will have strong market research and technical skills, with a focus on maximizing revenue and effectiveness in a competitive landscape. Your role will involve collaborating with engineering, marketing, and sales to ensure successful product positioning and profitability.

Formación

• Minimum 5+ years’ experience in technology product management or technical marketing.
• Strong writing skills to distill complex topics into key messages.
• Experience with industrial capital technology and/or software preferred.

Responsabilidades

• Research the market to identify unmet needs and define product specifications.
• Manage product lifecycle from inception to end of life.
• Develop compelling product positioning and go-to-market strategies.

Conocimientos

Market research

Technical acumen

Leadership

Interpersonal skills

Educación

BA or BS degree

Descripción del empleo

All of us at EFI are relentlessly focused on the growth and success of the print business. That’s why print providers worldwide turn to EFI to help build their brilliant future. Our worldwide team members are passionate about driving our customers’ business growth with a scalable portfolio of products, solutions, services, support, and world-class partnerships for the manufacturing of signage, packaging, textiles, ceramic tiles, building materials, commercial print, and personalized documents with a wide range of printers, inks, digital front ends, and workflow solutions. Our unwavering commitment is to increase their profits, cut costs, improve productivity, and optimize efficiency — job after job, year after year. We’re obsessed with our customers’ success. And we believe we have the right people, technology, and experience to help businesses achieve their goals.

EFI is looking for a Senior Product Manager to join our company in our Software organization. In this role you will function as a GM for a product line, with have clear ownership from initial concept through development, market introduction and end of life. Responsibilities will include researching the end user’s needs and wants, competitive positioning, and defining the market opportunity. Translating market needs into product definition, working with engineering to craft the final product definition. Creating the product positioning and developing documentation, and marketing materials to help sales maximize revenue and market share.

What You Will Do

• Research the market, interviewing end users to identify unmet needs, highlight key value propositions and translate it into key product specifications.
• Understand market requirements (MRD) and support the definition of product concept and requirements (PRD) that meet customer needs
• End-to-end product lifecycle management including managing working capital impacts.
• Support decisions on trade-offs with respect to time, features, resources and quality to meet the business objectives
• Support the development of clear product positioning including pricing and sales (both direct and channel) strategy and create messaging platform to provide foundation for outbound marketing
• Contribute to go-to-market plan including messaging, target verticals, sales enablement, demand generation activities, etc.
• Develop and manage price positioning, pricing, including ongoing support, pricing tactics, trade-in programs, bundling etc.
• Work with R&D, applications, demo center, program management and sales to ensure successful product qualification and launch
• Track and manage the business (revenue, margin, portfolio share with key partners, etc.) of the product line; take actions necessary to achieve growth and profitability goals
• Monitor and respond to external factors including competition, market and technology trends
• Analyze and benchmark competitive products across the business unit product line, monitor competitive activity and identify customer needs; make adjustments as necessary
• Develop ROI and Breakeven analysis to correctly position products.
• Support the creation of competitive white papers and other documents for the sales teams that highlight the SWOT, and how EFI’s products should be positioned in the market
• Be the ultimate advocate and field resource, helping sales maximize revenue and market share.
  
  

This role may be a good fit if you have:

• BA or BS degree required
• Minimum 5+ years’ experience in technology product management and/or technical marketing role managing the product from inception through end of life;
• Strong writing skills; ability to take a complex topic and distill it down to the key messages for the field to take action
• Market research skills to interview end users and define the product needs.
• Technical acumen; ability to understand digital products, software and applications technology and translate that knowledge into an actionable, clear deliverable to the field
• Ability to successfully position a product and to communicate this positioning and the product benefits in a way that is truly compelling to the target audience
• Ability to independently develop and/or lead the development of materials and strategic initiatives to influence the product line
• Ability to analyze and track the business knowing when to make changes; ability to develop creative solutions and innovative product ideas to continue to deliver the forecast and strategic goals
• Experience creating a business plan resulting in successful investment to develop the product
• Leadership skills with the ability to influence the priorities of other functions to deliver strong business results
• Team player with strong interpersonal and communication skills
• Works independently with the ability to multi-task while having excellent attention to detail
• Availability to travel internationally
• Experience with industrial capital technology and/or software is required, printing industry experience nice to have.