SPN | Senior Copywritter

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

We are seeking a highly creative and experienced Creative Copywriter to join our dynamic team. The ideal candidate will be a passionate storyteller with a proven ability to craft compelling and engaging copy across a variety of channels, including ATL, BTL, shopper marketing, and social media. This role requires a strong understanding of marketing principles, a keen eye for detail, and excellent communication skills, both in English and Spanish. The Creative Copywriter will be responsible for developing innovative and effective copy that resonates with our target audience and drives results.

RESPONSIBILITIES

• Develop creative concepts and write compelling copy for a wide range of marketing materials, including:
  • Advertisements (print, radio, TV, online)
  • Brochures, flyers, and other print collateral
  • Point-of-sale materials (shopper marketing)
  • Social media content (posts, ads, stories)
  • Website copy and landing pages
  • Email marketing campaigns
  • Scripts for video and audio content
  • Presentations and internal communications
• Work closely with art directors, designers, marketing managers, and other team members to ensure that copy aligns with the overall creative strategy and brand guidelines
• Maintain a consistent brand voice and tone across all marketing materials
• Proofreading and Editing: Ensure all copy is accurate, grammatically correct, and free of errors
• Pay meticulous attention to detail
• Adapt and translate copy between English and Spanish as needed, ensuring cultural relevance and accuracy
• Stay up-to-date on the latest trends in copywriting, marketing, and social media
• Manage multiple projects simultaneously and meet deadlines

REQUIREMENTS

• Minimum of 5 years of experience as a Creative Copywriter
• Proven experience writing copy for ATL, BTL, shopper marketing, and social media campaigns
• Familiarity with Microsoft Office Suite and Adobe Creative Suite
• A strong portfolio showcasing a variety of copywriting samples
• Grammar and writing skills in both English and Spanish
• Ability to generate original and innovative ideas
• Ability to adapt writing style to different audiences and channels
• Meticulous attention to detail and accuracy
• Excellent written and verbal communication skills
• Ability to work effectively as part of a team
• Ability to manage multiple projects and meet deadlines
• Ability to identify and solve problems creatively
• Understanding of cultural nuances and ability to adapt copy accordingly

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.