Software Engineer (Go / Golang)

Abbott; Barcelona; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Senior Manager for Brand, Media & Lead Generation to drive innovative strategies in Barcelona. This pivotal role focuses on enhancing brand presence and generating high-quality leads through effective media and digital channels. The ideal candidate will possess a strong background in brand management and digital marketing, with a keen analytical mindset to optimize campaigns. Join a forward-thinking company that values talent engagement and offers a hybrid working policy, allowing for flexibility in your work environment.

Formación

• Experience in Brand Management and Lead Generation is essential.
• Strong analytical skills to derive insights for decision-making.

Responsabilidades

• Develop strategies for lead generation through digital channels.
• Oversee media budgets and ensure brand consistency across channels.

Conocimientos

Brand Management

Lead Generation

Digital Marketing

Media Planning

Analytical Skills

Communication Skills

Educación

Bachelor’s degree in marketing or business

Master’s/MBA

Herramientas

PowerBI

Lead management platforms

Office tools

Descripción del empleo

Senior Manager Brand, Media & Lead Generation Barcelona, Spain

Job Category : Marketing

Contract Type : Permanent Contract

Job Description

Amplifon is the global leader in the retail hearing care industry, with over 20,000 professionals across 26 countries and more than 100 nationalities. We operate a global network of 9,500 points of sale dedicated to helping people rediscover the emotions of sound. We believe our people are our greatest asset, and we invest in talent engagement, professional development, and recognition to enable them to reach their potential and build fulfilling careers.

Amplifon Iberica S.A.U acquired GAES in 2019, which now has over 700 shops nationwide. Our main office is in Barcelona, employing over 2,000 professionals committed to our mission of sound and hearing.

We are seeking an experienced Senior Manager for Brand, Media & Lead Generation in Barcelona. This role is pivotal in developing innovative strategies to strengthen brand presence, manage media channels effectively, and generate high-quality leads.

Your Responsibilities :

1. Lead Generation Strategy and Performance : Develop and implement strategies to attract potential customers through media, digital channels, trade marketing, BTL activities, and partnerships. Collaborate with sales and retail teams to align efforts with sales objectives. Manage budgets, evaluate ROI, and optimize campaigns using analytics to improve results.
2. Brand Development and Management : Analyze market trends and consumer insights to enhance customer experience through branding initiatives. Ensure brand consistency across channels and collaborate with cross-functional teams to align branding with business goals.
3. Media Planning and Execution : Oversee media budgets and plans, manage content in line with brand guidelines, and execute campaigns across various channels. Monitor performance metrics and adapt strategies based on data insights. Stay updated on industry trends to leverage new media opportunities.

Your Profile :

• Bachelor’s degree in marketing, business, or related field; Master’s/MBA is a plus.
• Proven experience in Brand Management, Lead Generation, Digital Marketing, and Media Planning.
• Expertise in lead generation, conversion strategies, and marketing attribution models.
• Knowledge of lead management platforms and tools.
• Strong analytical skills with the ability to derive insights for decision-making.
• People management experience and excellent communication skills in Spanish and English.
• Proficiency in Office tools; PowerBI is advantageous.
• Customer-focused, goal-oriented, and adaptable to a fast-paced retail environment.
• Ability to work collaboratively across teams, influence stakeholders, and demonstrate strategic vision and business acumen.

Amplifon promotes a Winning Culture and offers a hybrid working policy, allowing employees to work remotely two days per week.