Social Media Manager - Hereu

HEREU; Barcelona; Presencial; EUR 42.000 - 60.000; Jornada completa

Descripción de la vacante

Hereu is a Barcelona-based independent fashion brand seeking a Social Media Manager to lead our digital presence across platforms, ensuring brand identity and engaging content. This on-site role collaborates with Marketing & Communications and E‑commerce teams.

You will develop content calendars, coordinate visuals, write copy, and manage publishing while fostering community engagement and performance analysis across international markets.

Formación

• Minimum bachelor’s degree in Communications, Marketing or related field.
• 2–3 years managing social media in fashion, luxury or lifestyle.
• Fluent English, written and spoken.

Responsabilidades

• Develop the content calendar for each platform at least one month in advance.
• Gather and coordinate visual assets, ensuring consistency with HEREU's aesthetic and storytelling.
• Write copy for all posts, adapting tone of voice to each platform.
• Coordinate publishing with Marketing, PR, E-commerce and Image teams.
• Publish content across all HEREU social media platforms.
• Manage DMs, comments and enquiries from customers, collaborators and press daily.
• Foster engagement through active interaction (replies, comments, likes, mentions).
• Adapt videos and images to different formats and platforms (Reels, Stories, carousels).
• Design basic graphic assets for digital campaigns.
• Identify opportunities for reactive and spontaneous content.
• Monitor performance across all platforms; prepare weekly, monthly and annual reports.
• Analyse growth, engagement, reach, traffic and conversion metrics.
• Recommend optimisation initiatives to support channel and audience growth.
• Ensure international accounts stay aligned with brand image and tone of voice; consolidate reporting by market.
• Monitor digital trends and competitor strategies; identify new formats and growth opportunities.

Conocimientos

Fluent English

Organisational skills

Planning skills

Analytical mindset

Autonomous

Collaborative

Educación

Bachelor's degree in Communications, Marketing, Advertising or related field

Herramientas

Meta Business Suite/Creator Studio

Adobe Creative Suite

Canva

Google Workspace

Excel

Descripción del empleo

On site - Barcelona · Design · Reports to: Marketing & Communications Director

Who We Are

Hereu is an independent contemporary fashion brand based in Barcelona, with a global distribution footprint across premium retailers and our own e-commerce channel. We sit at the intersection of craft and modern design — working with specialist manufacturers and artisans to bring products to life with a strong sense of identity. After a decade of growth, we're a lean, international team entering a new phase of organizational maturity. Everyone here has real ownership of their work.

The Role

The Social Media Manager is responsible for managing HEREU's digital presence across social media platforms, ensuring all communications remain consistent with the brand's identity while creating engaging content that drives brand awareness, engagement and conversion. The role combines strategic planning, content creation, community engagement and performance analysis, working closely with the Marketing and E-commerce teams.

Key Responsibilities

• Develop the content calendar for each platform at least one month in advance, following the global Marketing & Communication calendar.
• Gather and coordinate visual assets, ensuring consistency with HEREU's aesthetic and storytelling.
• Write copy for all posts, adapting tone of voice to each platform.
• Coordinate publishing with Marketing, PR, E-commerce and Image teams.

Community Management

• Publish content across all HEREU social media platforms.
• Manage DMs, comments and enquiries from customers, collaborators and press daily.
• Foster engagement through active interaction (replies, comments, likes, mentions).

Digital Content Creation

• Adapt videos and images to different formats and platforms (Reels, Stories, carousels).
• Design basic graphic assets for digital campaigns.
• Identify opportunities for reactive and spontaneous content.

Performance Monitoring & Reporting

• Monitor performance across all platforms; prepare weekly, monthly and annual reports.
• Analyse growth, engagement, reach, traffic and conversion metrics.
• Recommend optimisation initiatives to support channel and audience growth.

International Coordination & Benchmarking

• Ensure international accounts stay aligned with brand image and tone of voice; consolidate reporting by market.
• Monitor digital trends and competitor strategies; identify new formats and growth opportunities.

What we are searching for

• Bachelor's degree in Communications, Marketing, Advertising or related field.
• 2–3 years managing social media, ideally in fashion, luxury or lifestyle.
• Fluent English, written and spoken.
• Proficiency with Meta Business Suite/Creator Studio, Adobe Creative Suite, Canva, Google Workspace, Excel.
• Agency experience is a plus.
• Creative mindset with strong digital storytelling skills and visual sensibility.
• Strong organisational and planning skills in a fast-paced environment.
• Analytical, results-driven approach with a community-focused mindset.
• Proactive, autonomous and collaborative way of working.

What We Offer

• A key role within a fast-growing international brand, with real ownership and impact from day one.
• Dynamic, creative, collaborative environment at our Barcelona studio (full-time, on-site).
• A close-knit, ambitious team with visibility, autonomy and a genuine chance to grow the brand.