Social Media & Community Manager

Farmina; Sant Cugat del Vallès; Presencial; EUR 38.000 - 54.000; Jornada completa

Descripción de la vacante

Farmina is seeking a Social Media & Community Manager to lead our global social media presence and foster authentic connections with pet parents, creators, and digital communities. You will manage content, engagement, and moderation across key platforms, while aligning with Farmina’s brand voice and values.

The ideal candidate has 2+ years in social media roles, experience with influencer and UGC initiatives, and a proactive, autonomous mindset in a fast-paced, international team.

Formación

• 2+ years in social media and community roles.
• Experience managing calendars and day-to-day execution.
• Experience with influencer and UGC engagement.
• Strong knowledge of global platforms and trends.

Responsabilidades

• Manage and activate Farmina’s global social media presence.
• Monitor conversations, engage followers, respond with brand voice.
• Foster a positive online community with consistent moderation.
• Identify posting times, formats, and engagement tactics.
• Spot opportunities to insert Farmina into relevant conversations.
• Curate and promote user-generated content (UGC).
• Support social activations and partnerships with creators.
• Identify influencers and manage relationships.
• Flag issues to Customer Care and internal teams.
• Collaborate with Brand, Digital and Care teams for coherent messaging.
• Support monthly reporting with platform data and metrics.

Conocimientos

Social media management

Community management

Influencer engagement

UGC engagement

Content creation

Platform knowledge

Communication skills

Autonomous work

Descripción del empleo

Farmina Pet Foods is a family-owned Italian company with over 50 years of experience. We are a leading player in the pet food market, with four production facilities and sales in over 75 countries worldwide.

As a Pet Care company, we combine nature and science to develop high-quality nutritional solutions that support the health and wellbeing of pets globally. With a strong international footprint and ambitious growth plans, Farmina continues to expand its presence across Europe and other strategic markets.

Be the voice of Farmina in the digital world.

At Farmina, we believe that meaningful conversations build lasting communities. As a Social Media & Community Manager, you will manage and activate Farmina’s global social media presence, strengthening brand affinity and building genuine relationships with pet parents, creators and digital communities across our key platforms.

This is an excellent opportunity for someone who combines strong digital know-how with creativity, cultural sensitivity, and a genuine passion for community building.

What you'll do

• Manage and execute community management activities across Farmina’s global social media channels (Instagram, Facebook, TikTok).
• Monitor social conversations, engage with followers and respond to comments using a brand-approved tone of voice.
• Foster a positive, respectful and engaging online community, ensuring consistent moderation standards and interaction quality.
• Identify optimal posting times, formats and engagement tactics based on platform dynamics and audience behavior.
• Spot opportunities to organically insert Farmina into cultural, topical and community-driven conversations aligned with brand values.
• Identify, curate and promote relevant user-generated content (UGC), including tagged and community-submitted content.
• Support the execution of social activations such as giveaways, collaborations, campaigns and other events.
• Identify and engage influencers and creators aligned with Farmina’s target audience, supporting partnerships, content planning and relationship management.
• Flag service-related issues, fulfillment concerns or negative trends to Customer Care or relevant internal teams.
• Collaborate with Brand, Digital and Customer Care teams to ensure coherent messaging and effective issue management.
• Support monthly reporting by collecting native platform data and engagement metrics, providing insights on community sentiment and content performance.

What we're looking for

• 2+ years of experience in social media and community management roles.
• Proven experience managing social media calendars and day-to-day execution, including online community moderation.
• Experience in influencer and UGC engagement and management.
• Strong knowledge of global social media platforms, algorithms, trends and best practices.
• Content creation knowledge, particularly in reel format.
• Solid understanding of online community dynamics and engagement strategies.
• Strong communication skills with the ability to adapt tone and messaging across platforms.
• Ability to operate autonomously, exercising judgment to prioritize responses and manage sensitive interactions.
• Native Spanish and fluent English are mandatory.

At Farmina, we combine science, innovation, and passion to improve the lives of pets worldwide. You'll become part of an international company where brand storytelling, community care and collaboration are at the heart of everything we do.

If you're passionate about digital communities and enjoy building meaningful relationships online, we'd love to hear from you.