Social Media and Email Marketing Specialist Europe

Sunstar Europe SA; Madrid; Presencial; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Social Media & Email Marketing Specialist to join their dynamic Marketing Team in Barcelona. This role is pivotal in deploying innovative marketing strategies across European markets, focusing on both B2C and B2B audiences. You will collaborate with local affiliates to enhance brand visibility and drive customer engagement. Your expertise in social media management and email marketing will be crucial in achieving measurable business goals. If you're a creative thinker with a passion for marketing and a technology-driven attitude, this opportunity is perfect for you.

Formación

• 5+ years in a similar role, ideally in FMCG, with expertise in Social Media and Email Marketing.
• Strong analytical skills to track KPIs and campaign performance.

Responsabilidades

• Develop and implement Social Media strategies tailored to European markets.
• Design and define Email Marketing campaigns for B2B and B2C audiences.

Conocimientos

Social Media Management

Email Marketing

Analytics Tools

Campaign Management

Creative Thinking

Educación

Bachelor’s Degree in Marketing/Communications/PR/Digital Media

Herramientas

Social Media Platforms (Facebook, Instagram, TikTok, LinkedIn)

Email Marketing Software

Descripción del empleo

SUNSTAR offers products and services to customers in more than 90 countries around the world. GUM, one of its oral care brands, has a broad portfolio of solutions designed to accompany people through different life stages and oral health challenges.

To join our dynamic and fast-paced Marketing Team, based in our offices in Barcelona, we are currently looking for a

SOCIAL MEDIA & EMAIL MARKETING SPECIALIST

JOB'S MISSION

As a member of the Marketing Team headquartered in Switzerland, yet based in Barcelona, the selected candidate will play a key role in deploying to European markets the Social Media and Email Marketing strategy for both B2C (Consumers) and B2B (Dentists, Dental Hygienists, and Pharmacists) audiences.

Working in partnership with local affiliates across the European Region, they will help maximize brand visibility, contributing to measurable business goals such as customer retention and engagement.

KEY RESPONSIBILITIES

Social Media

1. Develop, in collaboration with an agency, and implement Social Media strategies tailored to the European markets, ensuring alignment with the brand's overarching objectives.
2. Deliver on-brand guidelines/recommendations for various channels, including Facebook, Instagram, TikTok, and LinkedIn.
3. Support and oversee local market initiatives and Social Media campaigns to ensure consistency (with the brand and the strategy) and effectiveness.
4. Assist markets in leveraging Social Media Listening to understand audience sentiment and trends.

B2B and B2C Email Marketing

1. Work in collaboration with an agency to design and define Email Marketing campaigns and nurturing paths tailored to both B2C (Consumers) and B2B (Dentists, Dental Hygienists, and Pharmacists) audiences.
2. Deploy the Email Marketing strategy across European markets, ensuring alignment with business goals.
3. Closely support local markets in implementing the strategy by revising plans, templates, and content to meet regional needs.
4. Help maintain and segment the database, and ensure cohesive messaging across educational, promotional, and transactional emails.
5. Analyse email performance metrics, such as open rates and click-through rates, and present insights to management while implementing improvements to enhance effectiveness.

Leverage analytics tools to monitor campaign performance

1. Define and coordinate A/B test campaigns.
2. Align email/social campaigns with broader marketing objectives and as a step to enhance the customer journey.
3. Drive cross-promotion between Social Media and email platforms.

QUALIFICATIONS

1. Bachelor’s Degree in Marketing/Communications/PR/Digital Media/Media Studies.
2. At least 5 years in a similar position (ideally in the FMCG Industry), with proven experience in Social Media, including engagement best practices and tracking KPIs.
3. Expertise in Email Marketing, with a strong grasp of trends, campaign management, engagement strategies, and KPI analysis.
4. Open and approachable personality, capable of managing and fostering strong relationships across various European markets.
5. Creative mindset with a passion for discovery, innovation, and continuous learning, paired with a drive to challenge the status quo.
6. Demonstrated ability to manage and execute multiple projects simultaneously while maintaining quality and focus.
7. Technology-driven attitude.