Social Expertise Consultant

Havas Media Network España; Madrid; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A leading advertising services company is seeking a Paid Media Manager to lead the execution and optimization of media campaigns across multiple social platforms. The successful candidate will be responsible for developing effective strategies and analyzing campaign performance while managing client expectations and objectives. This role requires strong operational skills, fluency in English, and proficiency in French, with a focus on driving performance marketing for medium to large clients.

Formación

• 4-5 years of experience in managing Paid Media campaigns required.
• Strong proficiency in major advertising platforms is essential.
• Excellent organization and ability to manage multiple accounts efficiently.

Responsabilidades

• Lead and optimize Paid Media campaigns on various social platforms.
• Analyze campaign performance and present results to teams.
• Configure and manage tracking tools for campaign effectiveness.

Conocimientos

Operational performance management

Performance marketing

Analysis

Reporting

Educación

C1 level of English

High level of French proficiency

Herramientas

Pilot

Tableau

Power BI

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Twitter Ads

Descripción del empleo

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Main Responsibilities

• Lead the activation, execution, and optimization of Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and others.
• Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs like ROAS, CPA, and conversions.
• Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics.
• Identify opportunities to expand reach and optimize campaign strategies based on market data.
• Analyze campaign performance through dashboards and tools like Google Analytics.
• Hold meetings with Business Unit teams to present results.
• Analyze competitors to identify trends and improvement opportunities.
• Conduct A/B tests to evaluate and improve ad effectiveness.
• Handle billing, financial reconciliation, and budget control of campaigns.

Job Requirements

• 4-5 years of experience managing Paid Media, branding, and performance marketing campaigns for medium and large clients.
• Advanced proficiency in platforms like Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Twitter Ads.
• Experience with analysis and reporting tools.
• Strong operational skills with a focus on performance marketing.
• C1 level of English is mandatory.
• High level of French proficiency.
• Excellent organization and ability to manage multiple accounts efficiently.

Technical Skills

• Operational performance management tools (e.g., Pilot, IOMT).
• Business intelligence software (e.g., Tableau, Datorama, Power BI).
• Advertising technologies (adservers, ad platforms).
• Office software.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Consulting, IT, Sales
• Industry: Advertising Services

This job is active and accepting applications.