Social Expertise Consultant

Havas Media Network España; Madrid; Presencial; EUR 35.000 - 60.000; Jornada completa

Descripción de la vacante

A dynamic role at a leading advertising agency focused on managing and optimizing Paid Media campaigns. The ideal candidate will have extensive experience in analytics and strategy, particularly with major social media platforms. This opportunity offers the chance to work with medium and large clients, ensuring impactful results through data-driven strategies.

Formación

• 4-5 years of experience in managing Paid Media campaigns.
• Advanced proficiency in major ad platforms (Meta, TikTok, LinkedIn, Twitter).
• C1 level English and high French proficiency required.

Responsabilidades

• Lead and optimize Paid Media campaigns on various social platforms.
• Create advertising strategies to maximize KPIs.
• Analyze performance through dashboards and communicate results.

Conocimientos

Campaign Management

Data Analysis

Performance Optimization

Trend Analysis

A/B Testing

Herramientas

Google Analytics

Meta Ads Manager

Power BI

Datorama

Tableau

Descripción del empleo

4 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Main Responsibilities

• Lead the activation, execution, and optimization of Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and others.
• Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs like ROAS, CPA, and conversions.
• Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics.
• Identify opportunities to expand reach and optimize campaign strategies based on market data.
• Analyze campaign performance through dashboards and tools like Google Analytics.
• Hold meetings with Business Unit teams to present results.
• Analyze competitors to identify trends and improvement opportunities.
• Conduct A / B tests to evaluate and improve ad effectiveness.
• Handle billing, financial reconciliation, and budget control of campaigns.

Job Requirements

• 4-5 years of experience managing Paid Media, branding, and performance marketing campaigns for medium and large clients.
• Advanced proficiency in platforms like Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Twitter Ads.
• Experience with analysis and reporting tools.
• Strong operational skills with a focus on performance marketing.
• C1 level of English is mandatory.
• High level of French proficiency.
• Excellent organization and ability to manage multiple accounts efficiently.

Technical Skills

• Operational performance management tools (e.g., Pilot, IOMT).
• Business intelligence software (e.g., Tableau, Datorama, Power BI).
• Advertising technologies (adservers, ad platforms).
• Office software.
• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job function : Consulting, IT, Sales
• Industry : Advertising Services

This job is active and accepting applications.

J-18808-Ljbffr