Social Content and Performance Manager

Freudenberg; España; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic digital marketing professional to enhance their Paid Digital Consideration and Conversion strategies. This role involves crafting tailored social media campaigns, managing performance media, and optimizing analytics across platforms like Google and Meta. With a focus on meeting KPIs and ROI, you'll leverage your expertise in digital marketing to drive impactful results. Join a forward-thinking team dedicated to innovation and excellence in the fast-paced world of marketing. If you're passionate about performance marketing and ready to make a difference, this opportunity is for you.

Formación

• 3+ years of experience in digital marketing, especially in FMCG or digital agencies.
• Strong background in social marketing management and performance marketing.

Responsabilidades

• Support development of Paid Digital strategies focused on Social Media.
• Track media and campaign analytics for performance improvement.

Conocimientos

Digital Marketing

Performance Marketing

Social Media Management

Campaign Analytics

Educación

University degree in Business Administration

Herramientas

Google Performance Max

YouTube

Meta Platforms

Descripción del empleo

Working at Freudenberg: We will wow your world!

Responsibilities:

1. Support in the development and implementation of Paid Digital Consideration and Conversion strategy and campaigns with focus on Social Media channels.
2. Translate our Advertising campaigns into tailormade Social spots that fit the target.
3. Build performance media campaigns in terms of set-up, media management and asset management, and develop and create the respective video and image content that performs best.
4. Identify signals that consumers are sending, and optimize (for example) Google’s Performance Max campaigns in assets and efficiency.
5. Track all media and search platforms (Google, YouTube, Meta) and campaign analytics from our brand and competition for agile improvement of assets and future campaigns ensuring KPIs and ROI are met.
6. Mirror the Social and low funnel activities in our website and shops.

Qualifications:

1. 3 years of relevant professional experience in marketing, digital marketing, performance marketing ideally in a FMCG business or a media / digital agency.
2. University degree in Business Administration with focus on marketing, digital media management, communication or similar.
3. Proven track record in Social marketing management and performance marketing.
4. Category insights (FMCG, Non-food) as an advantage.