Social Content and Performance Manager

Freudenberg; Almería; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic marketing professional to enhance their digital presence. In this role, you will develop and implement innovative paid digital strategies, focusing on social media channels. Your expertise will drive performance media campaigns, ensuring optimal asset management and campaign analytics. If you have a passion for digital marketing and a proven track record in performance marketing, this is the perfect opportunity to make a significant impact in a fast-paced environment.

Formación

• 3+ years of experience in marketing, especially in digital and performance marketing.
• Strong background in social marketing management.

Responsabilidades

• Support in developing Paid Digital strategies focused on Social Media.
• Optimize Google’s Performance Max campaigns and track analytics.

Conocimientos

Digital Marketing

Performance Marketing

Social Media Management

Campaign Analytics

Educación

University Degree in Business Administration

Descripción del empleo

Working at Freudenberg : We will wow your world!

Responsibilities :

• Support in the development and implementation of Paid Digital Consideration and Conversion strategy and campaigns with focus on Social Media channels.
• Translate our Advertising campaigns into tailormade Social spots that fit the target.
• Build performance media campaigns in terms of set-up, media management and asset management, and develop and create the respective video and image content that performs best.
• Identify signals that consumers are sending, and optimize (for example) Google’s Performance Max campaigns in assets and efficiency.
• Track all media and search platforms (Google, YouTube, Meta) and campaign analytics from our brand and competition for agile improvement of assets and future campaigns ensuring KPIs and ROI are met.
• Mirror the Social and low funnel activities in our website and shops.

Qualifications :

• 3 years of relevant professional experience in marketing, digital marketing, performance marketing ideally in a FMCG business or a media / digital agency.
• University degree in Business Administration with focus on marketing, digital media management, communication or similar.
• Proven track record in Social marketing management and performance marketing.
• Category insights (FMCG, Non-food) as an advantage.