Shopper Marketing Specialist

TN Spain; Tres Cantos; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una empresa líder en salud del consumidor busca un profesional proactivo para liderar estrategias de marketing para maximizar el rendimiento de la marca. En este rol, serás responsable de la ejecución de planes de activación de Shopper, colaborando estrechamente con los equipos de ventas y marketing. Se valorarán habilidades analíticas y una visión estratégica para garantizar el éxito en la ejecución y el cumplimiento de los objetivos de ventas. Esta es una oportunidad emocionante para avanzar en tu carrera en un entorno inclusivo y diverso que fomenta la innovación y el crecimiento personal.

Formación

• Se requiere título universitario y más de 4 años en marketing comercial.
• Se valoran habilidades analíticas y visión estratégica.

Responsabilidades

• Liderar la estrategia de Shopper a nivel de cliente/canal.
• Preparar y ejecutar planes de activación de Shopper.

Conocimientos

Visión analítica

Gestión de plazos

Trabajo en equipo

Proactividad

Educación

Título universitario

Descripción del empleo

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Client:

Haleon

Location:

Job Category:

Other

EU work permit required:

Yes

Job Description:

Are you looking for an opportunity to develop an effective and profitable Consumer Shopper marketing tool to maximize brand performance? If so, this is the role for you.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

In this role you will lead Shopper strategy end to end at customer/channel level, through preparation and implementation of winning shopper activation plans, with a clear objective of increasing the company’s market share and delivering budgeted sales and profit targets.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

1. Ensure consistent high quality Shopper Execution and control at the point of purchase.
2. Prepare shopper activation plan (Promotional Plan and In-store visibility plan), by customer, with close collaboration with sales and marketing teams with a clear focus on achieving execution and distribution goals.
3. Promotion budget control and measurement of shopper marketing effectiveness of Promotion investments in the channel in line with the process.
4. Precampaign design jointly with sales coordination, tracking, and execution.
5. Deliver brand priorities in market, taking direction from Area marketing team on area priorities, and provide a feedback loop with insights and in-market effectiveness of area initiatives.
6. Deliver execution strategies and plans (space, promotion) through to the point of purchase. These are to be executed at the POS winning with our customers and consumers.
7. Sales forecasting for promo packs, jointly with Sales and Marketing.
8. Ensure our merchandisers team have high quality relevant materials to activate the brands with shoppers, consumers.
9. Sell in strategy development and support activities.
10. Sell out strategy development and implementation to optimize visibility, build customers recommendation and drive consumer preference.
11. Shopper marketing campaigns effectiveness including ROI.
12. Managing relationships with external stakeholders.
13. Comply with local legislation and corporate standards in communication on materials and promotion.
14. Manage discussions with key customers on their category strategy, drive change and significantly improve shopper engagement at the point of purchase.

Minimum Requirements:

1. University Degree level.
2. +4 years mainly in Trade Marketing position.
3. Analytical & strategic vision.
4. Continue asking “why” to uncover actionable insights.
5. Organization & deadline management as must.
6. Make things happen & teamwork spirit.
7. Proactive approach.

Diversity, Equity, and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create an unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.