SEO Manager- German Speaker for TUS MEDIA

GoStudent GmbH; Barcelona; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading educational platform in Barcelona is seeking an SEO Manager to develop marketing strategies for the DACH market. The role involves keyword expansion, on-page optimisation, and performance monitoring. Ideal candidates should have a strong background in digital marketing and knowledge of the education sector. The company offers a flexible hybrid work model with various benefits.

Servicios

Flexible schedule

25 days holiday + birthday off

Flexible benefits

Team building activities

Formación

• Native-level German required.
• High-level Spanish and/or English proficiency needed.
• Knowledge of the education sector in the DACH Market is a plus.

Responsabilidades

• Conduct competitive gap analyses for keyword growth.
• Optimise title tags and headers of the site.
• Lead initiatives for website crawlability and indexability.
• Track SEO performance trends using monitoring tools.
• Oversee content quality for SEO alignment.

Conocimientos

Analytical skills

SEO strategy

Market analysis

Digital marketing

Content review

Educación

Education in Digital Marketing

Herramientas

Semrush

Google Analytics

Google Ads

Tableau

Looker

Descripción del empleo

Overview

Barcelona, Spain

At TUS MEDIA, the leading platform for classes and tutors, we are looking to hire a SEO Manager (DACH Market) to develop our marketing strategy for the Nachhilfeunterricht project. We’re looking for someone entrepreneurial, with strong analytical skills and a passion for building SEO strategy. You’ll be part of a multidisciplinary team and will be responsible for leading the development of our project in the DACH market, turning our platform into a go-to place for education.

Responsibilities

• Keyword expansion for Marketplace / Student pages: conduct competitive gap analyses to identify opportunities for keyword growth, particularly for Marketplace and Student pages.
• On-page optimisation: optimise title tags and headers in the commercial areas of the site. Design and run A/B tests to improve performance and user engagement.
• Technical SEO improvements: lead initiatives to enhance website crawlability and indexability. Improve internal linking structures and maintain website hygiene through regular monitoring of status codes and technical performance.
• Performance Monitoring & Reporting: track SEO performance trends using tools such as Tableau and Looker. Provide actionable insights based on Share of Voice (SoV) and other relevant KPIs.
• Content Quality Review: oversee and evaluate the work of Content Specialists to ensure it meets quality standards and aligns with SEO strategy.

What we need from you

• Education and previous experience in Digital Marketing.
• Languages: Native-level German. High-level Spanish and/or English.
• Knowledge of the education sector in the DACH Market.
• Proficiency with marketing tools for lead generation, market analysis, digital campaign management, and digital analytics (Semrush, Similarweb, Ahrefs, Google Search Console, Google Ads, Google Analytics, etc.).
• Strong analytical and organizational skills, as well as strategic vision and a desire to be part of a multidisciplinary team.

What do we offer you?

• Permanent full-time contract (38h / week).
• Flexible schedule from Monday to Thursday from 8-9 AM to 4.30-5:30 PM, Friday intensive from 8-9 AM to 2-3 PM.
• Intensive working day at Easter, Summer and Christmas.
• 25 days holiday + day off for your birthday.
• Hybrid working mode: 3 home office days and 2 office days + 1 Friday per month.
• Enjoy 1 month full remote in any European country after 6 months with us (including the UK).
• Flexible benefits: restaurant / transport card, childcare and medical insurance.
• Regular team building activities and events.
• A dynamic working environment within a company in continuous growth.

For us diversity is an added value. We are committed to providing equal opportunities to people from all backgrounds. We encourage you to be authentic. If you think you fit the profile we are looking for, apply — we are waiting for you!