SEO Manager

UNAVAILABLE; Madrid; Presencial; EUR 70.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible compensation

Growth opportunities

Online training access

Professional certifications

Work from anywhere

Holidays package

Well-being initiatives

Descripción de la vacante

Publicis Groupe in Madrid is seeking an experienced Senior SEO Manager to lead end-to-end SEO strategies for international brands. You will drive planning, execution, and optimization across technical, content, and authority components while integrating AI-enabled search trends.

The role requires strong client management, advanced analytics, and excellent English communication with global teams. You will collaborate with cross-functional teams to deliver integrated campaigns and stay ahead of

Formación

• 7+ years of SEO experience, preferably in an agency or digital consultancy.
• Demonstrated ability to lead multi-industry SEO strategies.
• Experience managing client accounts and acting as primary client contact.
• Strong technical and on-page/off-page SEO knowledge.
• Proficiency with industry-leading SEO tools.
• Excellent analytical, communication, negotiation, and presentation skills.
• C1 level of English required for international client communication.

Responsabilidades

• Lead definition, planning, and execution of national and international SEO strategies.
• Manage end-to-end SEO campaigns with clear objectives, timelines, and KPIs.
• Develop SEO roadmaps aligned with client business goals.
• Conduct advanced keyword research and growth opportunity analysis.
• Analyze market trends and competitor strategies.
• Lead audits for technical, content, site architecture and indexability.
• Design content optimization for traditional and AI-powered search.
• Develop digital authority, link building and Digital PR strategies.
• Prepare executive performance reports and growth recommendations for clients.
• Act as primary contact for strategic accounts with proactive communication.
• Identify commercial growth opportunities through upselling/cross-selling.

Conocimientos

SEO strategy

Client leadership

Keyword research

Technical SEO

Content optimization

Data analytics

Excel

LLMs / AI in SEO

Herramientas

SEMrush

Ahrefs

Sistrix

Screaming Frog

Google Search Console

Google Analytics 4

Looker Studio

Descripción del empleo

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Job Description

We are looking for an experienced Senior SEO Manager with a strong background in SEO strategy and consulting to lead high-impact projects, manage client relationships, and develop strategies that drive organic growth for leading brands.

The successful candidate will be responsible for leading the planning, execution, and optimization of end-to-end SEO strategies, combining advanced expertise in technical SEO, content, authority, and analytics with a strong business-oriented mindset.

The role also requires staying at the forefront of the evolving search landscape, including Google AI Overviews, Large Language Models (LLMs), Generative Engine Optimization (GEO), and emerging AI-driven search experiences.

You will work cross-functionally with SEO, Paid Media, Data, Analytics, Content, Development, UX, and Strategy teams to deliver integrated campaigns aligned with our clients' busines

Responsibilities

• Lead the definition, planning, and execution of SEO strategies for national and international clients.

• Manage end-to-end SEO campaigns, ensuring delivery against objectives, timelines, and KPIs.

• Develop SEO roadmaps aligned with clients' business goals.

• Conduct advanced keyword research, search intent analysis, and identify growth opportunities.

• Analyze market trends and competitor strategies.

• Lead technical SEO, content, website architecture, and indexability audits.

• Develop content optimization strategies for both traditional search engines and AI-powered search platforms.

• Design digital authority, link building, and Digital PR strategies.

• Monitor and analyze the evolution of the search ecosystem, including:

• Google AI Overviews

• Large Language Models (ChatGPT, Gemini, Claude, Perplexity, and others)

• Generative Engine Optimization (GEO)

• Emerging SERP features and search experiences

• Identify opportunities driven by digital trends, social media, and search algorithm updates.

• Prepare executive reports and present performance, recommendations, and growth opportunities to clients.

• Act as the primary point of contact for strategic client accounts, ensuring proactive, transparent, and results-oriented communication.

• Identify commercial growth opportunities through upselling, cross-selling, and new business initiatives.

• Collaborate closely with Paid Media, Data, Analytics, Content, UX, Development, and Strategy teams to deliver integrated marketing solutions.

• Drive innovation within the SEO team by adopting new methodologies, tools, and technologies.

• Share knowledge through internal training, mentoring, and supporting the professional development of junior and mid-level SEO specialists.

Qualifications

Essential

• 7+ years of experience in SEO, preferably within an agency or digital consultancy.

• Proven experience leading SEO strategies across multiple industries.

• Experience managing client accounts and acting as the primary client contact.

• Demonstrated ability to develop business-driven SEO strategies.

• Strong experience conducting technical and content SEO audits.

• Advanced knowledge of Technical SEO, On-Page SEO, and Off-Page SEO.

• Experience working with large-scale websites and complex SEO projects.

• Proficiency with industry-leading SEO tools, including:

• SEMrush

• Ahrefs

• Sistrix

• Screaming Frog

• Google Search Console

• Google Analytics 4

• Looker Studio

• Strong understanding of how Large Language Models (LLMs) are reshaping the search ecosystem.

• Advanced Microsoft Excel skills.

• Excellent analytical skills with the ability to transform data into actionable business recommendations.

• Outstanding communication, negotiation, and presentation skills.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• C1 level of English (mandatory). The role requires regular written and verbal communication with international clients and cross-functional teams.

• Experience coordinating teams and mentoring junior and mid-level SEO professionals.

Nice to Have

• Experience working on international SEO projects.

• Knowledge of Python, SQL, or SEO automation.

• Experience with Google Tag Manager.

• Familiarity with AI and LLM visibility monitoring platforms such as Profound, Brandlight, Goodie AI, or similar.

• Google Analytics, Google Ads, or SEO-related certifications.

Additional Information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".

• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.

• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.

• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!

• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.