SEM Manager

Publicis Groupe; Madrid; Presencial; EUR 38.000 - 52.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits

Growth opportunities

Online training

Partner certifications

Work from anywhere

Holidays package

Well-being programs

Descripción de la vacante

Publicis Groupe is seeking an enthusiastic SEM Manager to lead search marketing strategies for its clients. You will manage SEM programs across Publicis Media agencies, building data-driven campaigns and optimizing performance using leading tools.

Ideal candidates have 2+ years in SEM, strong Excel and analytics skills, and a good grasp of PPC platforms; English proficiency is a plus. The role emphasizes growth, training, and global collaboration within a dynamic environment.

Formación

• Bachelor’s or higher in Marketing or related field.
• 2+ years of SEM experience and knowledge of optimization tools.
• Advanced MS Excel, PowerPoint and Word skills.
• Familiarity with PPC programs and paid media data optimization.
• Experience in web analytics with Google Analytics.
• English proficiency (C1) is a plus.

Responsabilidades

• Develop SEM strategy aligned with objectives and annual plans.
• Create keyword analyses based on client goals and opportunities.
• Set up and manage campaigns in Google Ads, Microsoft Ads, Amazon Search, and Analytics.
• Use measurement tools such as Search Ads 360, Marin, AMO, Kenshoo for optimization.
• Monitor analytics dashboards and adjust SEM strategies accordingly.

Conocimientos

MS Excel

PowerPoint

Word

SEM processes

Google Analytics

English (C1)

Educación

University degree in Marketing

Herramientas

Search Ads 360

Marin

Kenshoo

Google Ads

Microsoft Ads

Amazon Search

Descripción del empleo

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world‑renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data‑driven, tech‑fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca‑Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more.

We are the Citizens of Starcom. We are Brave, Kind, Inclusive, and Resilient. Join us!

Overview

We are on the search for enthusiastic SEM Manager to join our team. As a Search Engine Marketing (SEM) Manager, you will manage SEM strategies for our customers across Publicis Media agencies.

Responsibilities

• Developing a SEM strategy based on objectives, the associated annual or specific plan, and its structure and activation content.
• Building Keyword analysis based on customer objectives for the optimization of existing content and the projection of new opportunities and recommendations.
• Implementing and using search engine tools (Google Ads, Microsoft Ads, Amazon Search, Analytics).
• Using and controlling the measurement tools (Search Ads 360, Marin, AMO, Kenshoo).
• Monitoring web analytics dashboards for the recommendation of SEM strategies.

Qualifications

• Preferably a University Degree or higher education qualifications from a Marketing.
• +2 years of experience and knowledge of Search Engine Marketing (SEM) processes and SEM optimization tools (Search Ads 360, Marin, Kenshoo).
• High level in MS Excel, PowerPoint, and Word.
• Knowledge of PPC programs and data optimization through paid media systems.
• Experience in web analysis with tools such as Google Analytics.
• Amazon Search experience will be positively valued.
• Advanced in English (C1) – will be valued.

Additional information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well‑being: We prioritize the well‑being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.